The annual work summary and plan of the marketing department flew like flies, and xx years passed quickly. Looking back on the past year, I can't help feeling a lot ... Looking back on the past year, although there was no vigorous record, it experienced extraordinary tests and tempering. Thank the company for providing me with this growth platform, so that I can continue to learn and improve in my work and gradually improve my quality and talents. In retrospect, the company accompanied me through a very important stage in my life and made me understand a lot. The support and care of the leaders made me understand the warmth of the world. Here, I would like to express my heartfelt thanks to the leaders and all my colleagues of the company. Only with your help can my work be more handy. Because of your help, we can make the company develop in by going up one flight of stairs. At work, we should focus on the central work of the company and strictly demand ourselves according to relevant standards, so as to better complete various tasks.
Before I joined the company, I was a person who had no sales experience and lacked professional knowledge. After I arrived at the company, I learned product knowledge from scratch, combined with sales study, and through continuous study and efforts, I collected information from my peers and accumulated market experience. In a blink of an eye, xx was gone. Unconsciously, I have been a foreman and outsourcing in our company for almost 2 years.
During this period, with the care and support of the company leaders, I devoted myself to my work with full enthusiasm according to the requirements of my post responsibilities, and humbly learned from other colleagues, innovated, worked hard, put myself in the other's shoes and practiced. Thank you very much for the strong support of the purchasing department and the support and concern of the leaders. The work since this year is summarized as follows:
First, there is a lack of presence.
1, I didn't know enough about the market, mainly because I didn't prepare winter clothes in time and didn't pay serious attention to the sudden change of weather, which caused a series of reactions and made the performance level not reach the state.
2. I have done the necessary work in the past year, but there are still many gaps with the requirements of the leaders. The enforcement of discipline management of counters is not enough, which affects the image of the whole buyer.
3. The problem of second-hand goods disposal without information in the clothing area has not been properly handled. Sometimes if you don't see the problem thoroughly enough, it's easy to think, which leads to some deviations from the real situation.
Second, the department work summary
Although there are some objective factors, there are also great problems in other practices in the work. At present, they are mainly:
1, the most basic member information maintenance and information feedback in sales work, some old members' points have not been transferred to new cards, resulting in many customers unable to obtain some preferential activities information in time. Stores often receive complaints from customers that the old points have not been transferred to the new cards.
2. Communication is not deep enough. In the process of communicating with customers, salespeople can't clearly convey the scene of our products to customers, understand the real wants and intentions of customers, and can't respond quickly to a suggestion made by customers. Old employees are losing, and the professional knowledge of new employees needs to be strengthened.
Third, the plan for next year.
1. Establish a relatively stable sales team and be familiar with the products. Talent is the most valuable resource of an enterprise, and all sales achievements come from having a good salesperson and establishing a sales team with cooperative spirit.
2. Improve the membership system and establish a set of clear personnel management measures.
3. Sales target: Assign monthly regional target and daily sales target to each salesperson to complete the sales task in each time period. And improve sales performance on the basis of completing sales tasks.
I think the development of the company next year is inseparable from the comprehensive quality of employees, the company's guidelines and team building, and the standards for improving execution.
In the new year, I set myself a new goal, that is, to step up my study, better enrich myself and meet the challenges of the new period with full mental state. There will be more opportunities and competitions waiting for me next year, and I am also secretly encouraging myself. Stand firm in the competition. Down-to-earth, our eyes should not be confined to the small circle around us, but should focus on the situation and future development. I will also learn from other colleagues, learn from each other's strong points, exchange good work experience with each other and improve together.
Annual Work Summary and Plan of Marketing Department II. The leaders of the company expressed their heartfelt thanks to me for trusting me and giving me an opportunity to cultivate my better development prospects. After working in this company, I have accumulated enough project knowledge and sales experience. In 2008, I had a brand-new self, and also affirmed my determination to follow the company's long-term development wholeheartedly, and felt the warmth of my family in Hengfu. I also realized the leadership's emphasis on talents and the spirit of cultivating talents. I will live up to the expectations of leaders, devote myself to higher standards and more efficient work, and create higher value for the company through my own efforts. This year will be a turning point in my life. For the company to support self-employment as a sales supervisor, I also have a work plan on how to be a sales supervisor. Here are some points:
I. Transfer of work from grass-roots to management
I have been selling in this project for half a year, and accumulated necessary customer groups, including clinched customers and potential customers who have not clinched a deal. I handed over the after-sales work of customers and the long-term follow-up service of potential customers to a new employee who took over from me, giving him the opportunity to exercise and a stable customer resource chain, so that I could quickly get started and take over my work.
Second, the identification and training of gold medal salesmen.
For several new colleagues, choose a new employee who has the potential to become an excellent salesperson and can make satisfactory performance for the company to replace himself.
I hope the company will do more training activities these two days, give new employees a chance to fully show themselves, and let me observe the most valuable personnel, who will be selected before the 25th. I hope the company will give more support.
After the new employee is confirmed, there will be a 20-day employee training, which is divided into three stages, each stage is 7 days, including one day off and 2 hours in the evening. Pay attention to his work during the day, keep records, make a summary during training, and make new employees improve quickly after asking for them, so as to achieve the company's goals.
Third, build an efficient team.
Managers no longer rely solely on themselves to achieve the performance stipulated by the company like sales, but involve all aspects, including team mentality management, system management, target management, on-site management and so on. Summarize the following points to do a good job in team management:
1. Create an enterprising, united and progressive working atmosphere. The supervisor should not be a typical example of "all the hardships and all the tiredness are borne by me". The simpler the supervisor, the better the management; Rewards and punishments should be clear and fair, everyone should be democratic and equal, and the enterprising spirit of each member should be fully mobilized. In life, the project manager needs to care more about his colleagues and let everyone feel the warmth of the team.
2. Formulating good rules and regulations Although the project director is the maker or supervisor of rules and regulations, he should be an example of observing rules and regulations. If it is difficult for the project manager to abide by it himself, how can he ask the team members to do it?
3. Establish a clear goal * * * The project manager should plan the development vision and personal development plan for the employees and coordinate them with the project objectives.
Fourth, fulfill your responsibilities.
1, put the company's interests first, aim at maximizing the company's interests, and have absolute loyalty to the company.
2. Assist the sales manager * * * to manage the project, obey the arrangement of the superior, and do every job well.
3, presided over the daily work of the sales department, presided over the daily morning meeting, communication between superiors and subordinates and the relationship between the sales department and other departments.
4. Create a good working environment, fully mobilize the enterprising spirit of every employee, and adhere to the working atmosphere of unity and cooperation, high quality and high efficiency.
5. Communicate the policies issued by the company in a timely manner and conduct continuous assessment.
6. Responsible for the recovery of house payment, and urge the sales staff to carry out the loan process normally.
7. Do a good job in daily telephone call registration and audit, check the sales control table, count the daily room reservation, and fill in various statistical forms to ensure the accuracy of sales.
8, responsible for organizing sales staff to summarize and exchange sales experience in time, strengthen business cultivation, and constantly improve business level.
9, responsible for handling customer complaints, and report to the sales manager after investigation and analysis.
In the future work, I will continue to study, sum up experience and improve quickly. I hope to become a qualified, professional and recognized project sales supervisor as soon as possible. Finally, I am deeply grateful to the leaders for having this elegant work plan to visit me in spite of their busy schedules. I wish the company leaders smooth work and good health!
Three-year work summary and plan of marketing department. In 20xx, I had a new beginning and a new challenge. At the beginning of 20xx, the company held a meeting and decided to transfer me from my office post to the marketing department to do back office work. After a year's office work, I have become familiar with the important points of my post, and I am very comfortable with office work. When I am preparing to start a new job in the new year, it is also a test for me to receive such a notice and go to a position I don't know at all. When I received this notice, my mood plummeted. After fierce ideological struggle, I resolutely decided to meet new challenges with confidence. From unfamiliar to familiar, from ignorance to understanding, after a year of hard training, I have a deep understanding of the post of sales backstage. Now I will briefly summarize the work in the past year as follows:
First, adapt to the sales background work with a down-to-earth working attitude.
As the sales office of the company, I am well aware of the importance of this position and can also enhance my personal communication potential. The backstage of the business department is an important hub for connecting the preceding with the following, communicating inside and outside, coordinating the left and right, and contacting the four parties. It grasps the search, sorting, archiving and feedback of the latest customer information, competitor information and product information in the market to ensure the sales staff. The arrangement of some documents, the signing of sales contracts, the revision of tenders, the progress of user payment, etc. Are all useful decision-making documents. To deal with these tedious daily affairs, we should stick to the end and enhance our sense of coordination. In the past year, we have basically achieved all our goals.
Second, strengthen learning and pay attention to self-cultivation and potential improvement.
When I first started to understand the work of the sales office, I changed it for a while, but when I got to the protagonist, I always handled the office affairs and understood some things assigned by the leaders. Because I didn't fully adapt to the work of the sales office, I made mistakes in my work. Through the criticism and guidance of the leaders and my inner ideological struggle, I realize that this is a new challenge for me and a platform for me to improve myself. I must work hard to adapt, do this job well and cherish this learning opportunity.
So I searched some sales office work information and responsibilities through the internet, books and various documents. At the same time, learn from leaders and colleagues with an open mind, learn from each other's strengths, and enhance service awareness and overall awareness. Be able to consider the work of the sales office in advance, and be able to plan, operate and implement related work quickly.
In addition, I also pay attention to draw nutrition from my work and real life, and according to some skills mentioned on the Internet and the actual situation of the company, I complete information search, customer information registration, contract and tender revision, and constantly improve my potential.
Third, insist on being a person in advance, strive to do a good job in the sales office, and serve colleagues and customers enthusiastically.
In order to do a good job in the sales office and serve my colleagues and customers warmly, I have made the following efforts:
1. In terms of information search, we insist on searching online for relevant product information every morning and afternoon before going to work, and summarize and classify it, which is conducive to timely feeding back executable information to business personnel and developing new customers on this basis.
2, customer consultation telephone, so that the registration is clear, detailed, summary and feedback; Collect, sort, classify and summarize relevant product data, and do a good job in pre-sales preparation for sales staff.
3. Drafting, processing, filing, classification and archiving of contracts and tenders. Write the contract in strict accordance with the regulations, make the terms clear, definite and accurate, and ensure the interests of the company; Understand the general situation of the contract, prepare relevant materials, track the logistics situation, ensure the goods arrive at the customer safely, and provide after-sales service for the customer. Supervise the company where the salesman works to pay back the money to ensure the safety of funds. Make statistics on monthly sales, so as to make overall arrangements for production and ensure the completion of annual sales plan targets.
4. Record all kinds of expenses to ensure reasonable marketing expenses and avoid waste. Keep a clear record of every expenditure.
5. Organize and file the information of potential customers, franchisees, agents and suppliers; Record, feedback, negotiate and solve customer complaints, opinions and suggestions; Cooperate with marketing, production, technology, finance and other related departments to ensure the smooth connection between production and sales. Company-to-company, company-to-customer, department-to-department public relations work, so as to be a strong backing.
6. In dealing with the relationship, I can take the initiative to fill the position at work. And can strengthen communication with colleagues, cooperate closely and support each other to ensure that the overall work does not go wrong. In my work, I made a working principle, that is, my work should be completed with good quality and quantity, and things that are not within my work scope should be completed on time with the cooperation of other people, so that I am proactive and enthusiastic.
Fourth, be strict with yourself and always be vigilant.
In my work, I try to sum up everything, and constantly explore and master ways to improve work efficiency and quality. I don't have enough experience in dealing with people and working experience. In my daily work and life, I should learn from my colleagues with an open mind, learn from their strengths, reflect on my own shortcomings and constantly improve myself. I always remind myself to be sincere with others, to have a correct attitude, to try my best to find a way, no matter how big or small, I will try my best to do it. Usually ask yourself, you must abide by the company's rules and regulations and be strict with yourself. Treat everything with the belief of not seeking success, but seeking nothing.
Verb (abbreviation of verb) has its shortcomings.
1. I am not serious and responsible for my work, and my post awareness needs to be further improved. You can't be strict with yourself, and there are situations of self-relaxation at work. Due to the complexity of the sales office, it is necessary to deal with things quickly, accurately and accurately. In this respect, I still have many shortcomings, sometimes my work is not in the state, I miss some important things, and I don't manage myself well.
2. Not fully familiar with working procedures, not fully familiar with one's own work, lacking foresight and sense of responsibility for the overall work, which occasionally leads to confusion in work and even some mistakes that should not appear.
3, lack of care, not careful enough. The work of the sales office is relatively simple but numerous, which requires me to be careful, have good professional quality and be thoughtful. In this respect, I am not careful enough, and sometimes I am careless, careless and thoughtless.
Sixth, the direction of future efforts.
1. In the future, we need to consult leaders and colleagues with an open mind, coordinate and communicate with you more, think, plan and learn from each other from the general trend and pattern, and improve our work level.
2, we must improve the quality of work, have a strong sense of professionalism and a high sense of responsibility. After everything is finished, we must think and summarize, so that the work can be really planned and implemented. In particular, we should find out the shortcomings in our work and be good at self-reflection.
Annual Work Summary and Plan IV of Marketing Department As a drug salesman, I summarized my work in the past year as follows:
First, strengthen study and constantly improve ideological and professional quality.
There is no end to learning, and there is no end to learning. Only by constantly charging can we maintain business development. Therefore, I have been actively studying. Over the past year, the company has organized computer training, medical knowledge theory and various learning lectures, and I have participated in them seriously. By learning knowledge, I can establish an advanced working concept and make clear the direction of my future work. With the development of society and the update of knowledge, I am also urged to keep learning. Through these learning activities, I have continuously enriched myself, enriched my knowledge and insight, and prepared for better work practice.
Two, realistic and innovative, conscientiously carry out the work of drug investment.
Investment promotion is the primary task of the Investment Promotion Department. Although the investment promotion work of 20 19 has not developed by leaps and bounds, we also have small innovations in reality. Our company's agents are scattered, and most of them are customers who do terminal sales. It is also very troublesome to manage and the price will be chaotic, which will affect the sales of business managers. Therefore, we will transfer some retail investors to local business managers for management, which will correspondingly reduce a lot of waste and shortage; Select some products for business managers to attract investment locally. Business managers know the situation of agents very well, so they can not only recruit satisfactory agents, but also expand investment promotion and improve the overall sales of the company.
Third, work hard and complete the work assigned by the company.
Although this year's investment promotion work has not experienced great ups and downs, it is also very complicated, including the mailing of customer information, the telephone call back before and after the customer's sales, the inspection of agents, and the daily chores of customers, such as inspection, fax information, marketing coordination, etc., all need to be carefully completed by the staff. For every task assigned by the company, I use my enthusiasm to complete it, and I can basically be "diligent, high-quality and efficient".
Fourth, strengthen reflection and sum up the gains and losses of work in time.
Reflecting on this year's work, while enjoying the achievements, I am also thinking about the shortcomings in my work. Disadvantages are as follows
1. The research on drug investment promotion is not deep enough, and the thinking on investment promotion practice is not enough, so it is impossible to record some ideas and problems of drug investment promotion in time for reflection.
2. In terms of drug investment promotion, I intensified my study on drug investment promotion this year, and carefully studied some theoretical books on drug investment promotion, but the application in work practice was not in place, and the research was not detailed and practical enough to achieve my goal.
3. I don't have my own ideas on investment promotion. In the future, I will try my best to explore some ways to attract investment in drugs and do my bit to create a new world for the company's drug investment.
4. Old work concept, no advanced work concept, low work enthusiasm, no 100% investment, no tension and relaxation. The "concept change" is not in place, and the work is rigidly adhered to the habit. Bad work habits and styles on weekdays are hard to get rid of. 2 1 century today, as a new supplementary force of the company, "changing ideas" is also our top priority.
Summing up the past year, the overall work has been improved, and some other work needs to be improved. We should be more conscientious in the future and successfully complete the tasks assigned by the company.