Supermarkets also have huge outdoor advertisements and wide-screen LCD interactive media. At the same time, on-site activities are held from time to time, and educational institutions are welcome to carry out colorful promotional activities in supermarkets! Yibaike Education Supermarket is the first supermarket in China education industry, providing one-stop service for educational institutions. The aim is to build a chain store of educational institutions in China, and to build each supermarket into a chain store of educational or training institutions, so as to minimize the cost of running schools, speed up the construction and industrialization of outlets, and make the education industry develop in an intensive and healthy direction. With education becoming a relatively complete investment industry, Yibaike Education Supermarket came into being in line with the development trend of the industry. Easy encyclopedia education supermarkets, outlets and service networks are all over the country, providing large-scale operation services for school-running institutions and industrialized services for scientific research achievements in colleges and universities, so that the management and operation of running schools are no longer affected by experience and funds, and they will take the lead in the machine and terminal markets at the fastest speed.
Yibaike has also joined hands with major bookstores, large-scale school supplies malls and other industrial links to create brochure distribution outlets throughout the country to solve the reality that the education industry is generally short of students. Supermarket types are divided into: direct supermarkets, cooperative outlets, alliance outlets and franchised supermarkets; From the scale, it is divided into: central supermarket, flagship supermarket, standard supermarket, boutique and promotion outlets. Each central city will build a comprehensive service network with central supermarkets as the core, standard supermarkets as the link and cooperative alliance outlets as the plane.
The municipal chain operation center will carry out various services in the process of chain operation on behalf of the group headquarters. Yibaike Education Supermarket has truly realized the organic combination of the Internet and offline entities, and at the same time contains three hot investment themes: high technology, chain and latest industry, which is also the reason why Yibaike Education Supermarket has been favored since its establishment. The operation mode of "Hundred Courses" is very novel, and its birth background is also the reality of the current education and training industry. At present, education in China can be roughly divided into two categories: traditional education and private education. Traditional education is mainly nine-year compulsory education and public higher education, mainly orthodox exam-oriented education and career education route. Private education is a dime a dozen, including skills training, certification examination training, practical knowledge supplement or qualification training in exam-oriented education, children's classes, life, sports, art and other aspects of training, so private education has a great market. This has also spawned countless private training institutions. So in this industry, it is definitely promising.
So what is the current situation of the education industry? The biggest difference between private education and traditional education is that private education is profitable, that is to say, it can be profitable through enrollment, so private training institutions will try their best to obtain school qualifications, then hire teachers to rent venues, spend a lot of money on promotion and advertising, and madly develop new courses to attract students. Then, with the increase of private institutions, it is bound to cause such a phenomenon that institutions do everything they can to recruit students, and more and more commercial means are applied to education and training, such as the proliferation of advertisements, harassment of telephone messages, disclosure of personal information and improper use. In the long run, schools labeled as "teaching and educating people" will become obsolete.
One hundred courses are based on changing this situation and truly respecting the user experience of students. First of all, students and consumers can learn all the training courses by visiting the supermarket, so they don't have to ask about the details of the courses everywhere.
Secondly, it is convenient to shop around in the supermarket. By obtaining comprehensive information, the information equivalence between trainees and training institutions is strengthened, and it is not easy to be misled by the flood of advertisements and harassed by educational institutions. It is important to find tailor-made solutions for their training needs;
Third, the supermarket has complete courses, numerous institutions and obvious platform advantages. Training institutions don't have to spend a lot of money to advertise everywhere, but put publicity in supermarkets with more concentrated audiences. On the one hand, it can save a lot of publicity investment and give up tuition space. On the other hand, students' centralized group purchase will also reduce the course cost of institutions. Then students will benefit, and students can get lower course prices;
Fourth, the education supermarket has absolutely reliable integrity. This is very important for students, because education and training is a service that pays first and then serves. Many schoolbag schools charge students and then abscond with the money, which makes students complain. Education supermarket is a chain entity. One is that it will not close down overnight, and the other is that it will not abscond overnight. When choosing educational institutions, educational supermarkets will also give priority to educational institutions with good integrity and good school quality for their own credibility, so that students will feel at ease when paying fees in educational supermarkets.
It is also very beneficial for education and training institutions to establish chain-operated entity supermarkets with high credibility. The role of education and training institutions in supermarkets is no longer a one-way enterprise that integrates training products "R&D", teachers' on-site integration "workshop", course "sales" enrollment, brand promotion and after-sales "customer service" of students. Pay attention to the quotation marks used in some operation links above, and you will find that for traditional for-profit educational institutions, the links such as establishing schools, hiring teachers, R&D courses, advertising promotion, enrollment and after-school services are very similar to a production process. The product essence of the whole production process is course service, and the production and sales of service-oriented products have the characteristics of long cycle and high consumption. Therefore, it is very beneficial for both supply and demand sides to establish a series of supermarket chains to share the sales task of products. Obviously, after the introduction of the concept of education supermarket, educational institutions have changed from one-stop production and marketing enterprises to product suppliers, and all the promotion and sales customer service are solved by supermarkets with higher credibility, more fashion, closer to students, more obvious platform advantages and more professional service awareness. Then it is bound to urge educational institutions to devote themselves to the research and development of curriculum products and the improvement of teachers' teaching quality. For the prosperity of education industry market and the improvement of overall education quality and service quality, education supermarket will be an extremely necessary market role. First, it eliminates the troubles of price wars and malicious competition. You don't need to reduce your profit space to fight a price war with similar educational institutions. In the education supermarket, any "commodity" has the same display opportunity, and the choice belongs entirely to students. If you want to improve your chances of being selected, you can only improve your own education quality and school-running quality, so as to benefit students in society.
Second, the audience of the education supermarket is very concentrated. Only students with specific training intentions will come to the education supermarket to consult related courses. Therefore, the students who come into contact through the port of a supermarket chain will expand radially with the process of supermarket chain operation. However, educational institutions generally have no ability or willingness to open the chain and expand rapidly, and the students they can serve are relatively simple and few. This is why educational institutions have to compete maliciously for scarce student information, frantically harass by phone messages, and even buy private information of citizens for promotion. Therefore, by obtaining legal information in the education supermarket, on the one hand, the interests of students' citizen information confidentiality are guaranteed, on the other hand, institutions have also obtained a large number of effective student information for proper service.
Third, educational institutions make use of the extensive advantages of chain supermarkets to greatly save advertising expenses. At present, the propaganda mode of educational institutions is very simple and general, and the propaganda feature is that the audience is not concentrated. The audience of newspaper media, print media or outdoor media is the public, not students with strong learning intention. The consequences of putting on a wide range of media are that advertising has little effect, resources are extremely wasted and investment is huge. Choosing a supermarket platform with concentrated audience for accurate delivery can get more effective cost performance. This saves the advertising investment of educational institutions and liberates the profit space of educational institutions, so that their course prices will be much cheaper. Then students will ultimately benefit, and institutions are more willing to see students' profits. In the end, students, institutions and supermarkets are all beneficiaries.