Let me start with a short story I read today:
Kiki is a child and still in kindergarten. She often tells her mother about her good friend Lily, saying that she is beautiful and sings well. She is very happy every day and enjoys playing with her.
Mother always remembers Lily as a girl and wants to meet her.
One day when she went to pick up Kiki, she finally met Lily, but Lily was in a wheelchair.
Mother asked Kiki, "Why didn't you say Lily was disabled?" ?
Kiki said: "Because I like listening to her singing and playing with her, I am very happy." .
Children's world is pure and clean. Kiki only saw the advantages of Lily's beauty, good singing and lovely sunshine.
Although the adult world is very complicated, it doesn't affect you to actively discover the advantages and strengths of others in interpersonal communication.
Therefore, we have to face our colleagues, business partners and each other every day, and actively explore each other's values and advantages in communication, which will not only make our work communication and cooperation smoother, but also bring more trust and understanding to business dealings. Think about it. Being able to work and do things happily means being kind to yourself and others.
The most unique slogan in the used car industry is "no middleman makes the difference", and the word "middleman" exploded all over the elevator in a short time. In fact, it is just a slogan, but it is magnified by many content producers as "there is no bad behavior for second-hand car dealers to earn the price difference". What is "squeezing, earning at both ends, shoddy and deliberately cheating" has become a high-frequency vocabulary, and the article on "Raiders" also tells you how to play with second-hand car dealers.
In fact, where are there no middlemen in all fields of food, clothing, housing and transportation? Which middleman is not for profit? The existence of middlemen is precisely to build a bridge between supply and demand, guide the flow of resources and improve circulation efficiency. For used cars, because of their commodity characteristics, middlemen also need to improve the functions of products to increase their value.
In fact, the most feasible way to help consumers sell cars at high prices and afford cars is to tell everyone what the advantages and values of used car dealers are, because only when both sides reach the same frequency of value can they produce favorable results that satisfy both sides. Just like you really love a mobile phone, don't you buy it at a higher price? Because the function (value) you need is the same frequency as this mobile phone. Used car dealers will never reject high-priced cars and low-priced cars. The key is to "find the right car and the right household", which is also the truth of the same value.
Then the advantages and value of used cars are reflected in the following aspects:
First, eliminate potential safety hazards. There is nothing wrong with the car, and the owners are well aware of this. Therefore, the car that the car dealer just bought has some problems to some extent, so we must make preparations first, such as the repair, the replacement, especially the safety-related places, such as brake system, engine failure, structural damage and so on. Car dealers try to avoid maintenance costs.
Second, make the car more beautiful. Renovation of external and internal parts, including paint repair, internal and engine room cleaning, damaged parts maintenance, etc. After the transformation, it looks brand-new and shows vitality from the inside out. Even if you buy used computers and second-hand furniture, the appearance quality is definitely the biggest consideration. Remember, renovation is not "concealment", but "restoration and improvement", which is a value-added concept and brings value and benefits to car buyers.
Third, make the car cleaner. My son is over 4 years old. He doesn't need a high chair any more. He is going to give it to my sister's children. I carefully cleaned the dining chair before sending it (is the high chair dirty? All the children know. Then I'll take a car and sell it to my next home. Their customers spend so much money, at least clean it up.
Fourth, make the performance more stable. This is a necessary preparation to ensure the stability of driving performance, such as driving system, braking system, intake and exhaust system, steering system, suspension system and so on. , can make the car keep good performance. Cure the "disease" and make the car "healthy", then "the car is good and people are good", isn't it? Car dealers are all "old customers" and will not be vague.
The above four points are aimed at services. If the service car's condition score is "Grade B 65", it will reach "Grade A 30" after service, which is the value-added process of used cars. Just like you once got 70 points in Chinese and 85 points after hard work, it makes sense.
Fifth, make sales more yuan. In addition to the full purchase, the second-hand car consumer loan has attracted more and more attention, and the consumer loan products are rich. Banks and financial institutions have extensive cooperation with used car dealers, and there are many choices for products with low monthly supply or low interest. For used car consumers, it is a happy thing to have so many choices. But if you buy it directly from an individual, you basically need the full amount.
Sixth, make selling cars more secure. I know the condition, fault, damage, etc. My car is the best. If you sell it to relatives and friends, it will definitely hurt your feelings. If you sell it to direct users, you are afraid to find out later. It's much more practical to give it to used car dealers. For example, the C2C (person-to-person transaction) model of well-known used car e-commerce has caused many complaints from car buyers. In fact, the fundamental reason lies in the car itself, so it is not surprising that the platform does not reasonably define and effectively restrict the responsibility and credit of the seller (Party A) (at present, the platform does not involve vehicle preparation and renovation).
Speaking of which, let's make a jingle for C2C mode:
The mode is fine, and the platform needs introspection.
Clear rules and bright prospects.
After seeing these advantages, everyone will know the value of used car dealers. Throughout the ages, clothing, food, housing and transportation, any industry and business model has its value and dross. But as long as it exists, it must be a better and stronger way to set things right, so it should be respected. If you can see the advantages and characteristics of every used car and it is inclusive, then I think you can definitely buy a good car and sell it at a good price. Isn't this a happy thing?
Finally, to sum up: if we make use of the advantages of used car dealers, there will be used car dealers all over the world.
Text/Premier Wei Zhi's used car
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.