What does the bank's "ward" business mean?

"Ward Fortune" is a rich service brand for high-end retail customers launched by Bank of Communications in the process of implementing retail business transformation. "Ward" comes from the Book of Changes, which says that "goodness is like water and morality carries things". "Ward Fortune" takes "Richness and Lide" as its brand concept, which has profound national cultural and historical connotations. At the same time, the English brand of "Ward" is "OTO", which means "one-to-one service", which explains the noble, professional and value-added service connotation of Bank of Communications.

Ward wealth brand advocates the concept of customer-centered, the purpose of promoting wealth growth by service, and the belief of carrying out customer service to the end. Bank of Communications integrates the best channels, services, products, alliances and other resources of the Bank, and supports Ward's all-round service system for wealth customers, including exclusive wealth management, investment consulting, comprehensive personalized financial planning, fast track, value-added services of airports and alliance merchants, emergency assistance and other services.

The exclusive Ward Wealth Service Center provides brand-new space and environment, open way, VIP etiquette and standard service. There, Ward Wealth customers will fully experience the noble, private and value-added enjoyment. For every Ward Wealth customer, Bank of Communications will provide a professionally trained dedicated account manager. No matter when and where customers need it, the account manager and service team of Bank of Communications will provide help at the first time and give priority to introducing the best value-added services and products.

In addition to meeting customers' diversified financial service needs, Bank of Communications also focuses on a wider range of fields, applies information technology to subdivide transactions, classifies them according to customers' preferences and interests on a hierarchical basis, carries out diverse and rich activities, interacts with customers, drives customers' business behaviors, expands cross-selling opportunities, and realizes win-win for customers, merchants and banks.

It is reported that Bank of Communications launched the first batch of "Ward Fortune" outlets yesterday, mainly distributed in economically developed cities such as Shanghai and Beijing. This year, nearly 20 Ward Fortune Centers will be launched nationwide, and gradually expanded to major cities in the country within three years, and "Ward Fortune" counters and channels will be opened in more than 2,600 outlets across the bank.