"In fact, compared with transnational consulting, the difference is capital and talents. Only by breaking through this point can local consulting thrive and eventually go abroad and go global. " Zhang Wei told reporters like this.
Paying attention to the accumulation of funds and talents, Zhang Huan led Shangdao to do the first thing in the industry.
Zhang Huan believes that the future competition of intellectual manufacturing industry will be the competition of industrial chain, not just the competition of a certain marketing specialty, and the contest of comprehensive strength based on professional advantages will be the future development direction of the industry.
To this end, Zhang Huan Guo broke the business field of Shangdao to entities, creating a precedent for marketing consulting companies to invest in customer brands. The accumulation of funds and talents through investment will eventually promote Shangdao to become bigger and stronger.
Investing in entities is not only a kind of practice, but also a kind of confidence in one's career.
Up to now, Shangdao has successively invested in ugly and invincible derivatives, alas, jewelry and other brands, which makes the development of Shangdao marketing consulting both long-term and large-scale. Unfortunately, a customer contributed more than 2.6 million dividends to Shangdao in 2008. In just three years, Shangdao has surpassed several peers who have been in business for 10 years, and won many growth awards and industry honors in 2008.
Zhang Huan has a clear understanding of this series of company operations. He knows that he should focus on consulting business, so they will invite professional managers to run investment projects, while Shangdao only provides business model and marketing consulting support, and as a shareholder, gives guidance and suggestions on the future development of investment projects.