However, we have repeatedly pointed out that the fundamental mistake of this model is that it describes all parts of the product life cycle in a smooth and continuous process, but past experience tells us that the real facts are just the opposite.
It is indeed illegal and difficult to change marketing and communication between any two adjacent technology adoption groups, because when you get used to the current customer group, you have to constantly find new strategies to deal with the next customer group.
The biggest problem in this transition period is that high-tech enterprises lack a solid customer base as reference information when they are transforming to the next customer base.
The components of technology adoption lifecycle have not changed, the only difference is that there is a gap between any two adjacent psychological description groups. These cracks reflect the separation between any two adjacent groups.
That is to say, if this new model has the same meaning for any two adjacent groups, then the crack between them represents the difficulties that any group may encounter when accepting new products.
Specifically, every crack on the curve represents an opportunity that the marketing power of the enterprise may lose its motivation, so that the enterprise will not be able to smoothly transition to the next consumer group, thus unable to reach the "dream country" in the middle of the bell curve, and even more unable to obtain the marginal profit rate far ahead of other competitors.