Chen Guo set sail in the wind.

The story of Jiang Taigong fishing, who wants to take the bait, has been passed down through the ages. In Chen Guo's view, marketing is also like fishing. First of all, you should consider what fish you want to catch, then what waters you like, what fish you like to eat, not what waters fishermen like to fish in and what they like to eat. Having something in common with marketing, Chen Guo adheres to the principle of empathy and uses the most powerful promotion means to install the products most needed by the market to thousands of households in Sichuan and Chongqing.

In terms of after-sales service, Chen Guo's strategic deployment is: commitment to provide customers with quality and peace of mind services, the establishment of multi-level service stations, service capabilities covering many provinces, cities and counties across the country; At the same time, a modern call center has been established in Chengdu to provide users with standard services 24 hours a day, 365 days a year. Taiyi has also established a number of spare parts warehouses in major cities, and cooperated with well-known logistics enterprises and express delivery companies in the industry to ensure that maintenance spare parts can be delivered in the shortest time; At the same time, the maintenance station has a certain number of common maintenance spare parts, which guarantees the promise of 2-hour response and 48-hour maintenance. In addition, the company requires dealers at all levels to regularly report the information of end customers, establish and improve the files of end customers, and conduct regular telephone consultation and return visits to effectively understand the use of end users.

In terms of cooperation between manufacturers, Taiyi has established "the principle of fairness, justice and mutual benefit and the purpose of development" with the agent in a cooperative attitude. Taiyi adheres to the conference marketing model for a long time, helping agents to develop new distributors, and at the same time, it has the "eighteen palms of the dragon" sold at the terminal to help terminal distributors sell products.

Through years of hard work, Taiyi has gained a firm foothold in Sichuan and Chongqing, and has a good reputation and contacts in the local area. Chen Guo said that Taiyi's development strategy is based on "stability", not how fast it develops. At present, the basic strategy in two years is "based on Sichuan and Chongqing, radiating the whole country", and gradually expanding to the whole country under the premise of achieving certain achievements in the existing market, so as to realize the goal of "800 million in four years" formulated by the company in 20 12. He also revealed that in 20 12, Taiyi will launch more and better products, focusing on the "alumina-alloy" super load-bearing bracket and the "Xiangjiang Rain" series products with built-in magnetized water tanks, and establishing the overall idea of survival by quality, development by reputation and brand creation by consumers' interests. In addition, Taiyi will also consolidate and improve the sales network of home appliances in rural areas such as Sichuan and Chongqing, and strengthen cooperation with well-known domestic home appliance enterprises and new energy enterprises.