On April 2 1 day, Xiaohongshu, once known as the unicorn of social platform, was thundered. Xiaohongshu is laying off employees collectively, with an overall layoff ratio of 20%. Priority is given to fresh graduates and probationary employees, and companies in Beijing, Shanghai and Wuhan are affected. On the same day, there was no communication, and the compensation method was N+ 1. Some employees only got half a month's compensation, but they didn't get the year-end bonus. It is said that Xiaohongshu usually gives out year-end awards at the end of April every year.
Later, it was reported on the Shanghai Internet rumor platform that the "overall layoffs" posted by Yin Hang Information Technology (Shanghai) Co., Ltd., a small red book operation company, was actually a normal staff flow, but as far as I know, it was just layoffs. What is the difference? Yin Hang Information Technology also said that since March, Xiaohongshu has carried out the annual performance appraisal according to the usual practice, and changed personnel according to the annual performance appraisal. The appraisal objects are all regular employees (including probation employees), and the proportion of unqualified employees is about 10%. However, about 9% of the total number of employees negotiate to terminate their labor relations because of unqualified performance, and the data of "20%" uploaded on the Internet is obviously inconsistent with the actual situation.
In addition, it is reported that for the eliminated employees, the company is negotiating and communicating one-on-one. According to the Labor Law and other relevant laws and regulations, it will negotiate with the other party to terminate the labor relationship, pay N+ 1 economic compensation, and do a good job in related protection.
202 1, 1 1, Xiaohongshu received a $500 million series E financing. 202 1, xiaohongshu IPO failed. From the perspective of capital market, revenue and profit lack certain stability. After all, the main realization of the little red book still depends on advertising. According to relevant data, advertising revenue accounts for more than 80% of Xiaohongshu's revenue. Looking back at the rapid growth of Xiaohongshu in recent years, the community is not too sticky, and the content column is always stepping on thunder. The whole e-commerce is also tepid and full of too many challenges. Also, the overall environment of the Internet industry is not optimistic now. It seems reasonable for Xiaohongshu to reduce costs and increase efficiency and optimize the structure.
The internet environment changes so frequently that we can see the news of layoffs on the internet every day. The scale of layoffs is much larger than we thought. Judging from the current policy, all walks of life are actually being suppressed. It's been more than two years since the epidemic, and now I'm worried about being isolated at home at work one day. What if you are laid off? Or there are only two choices, either forced to start a business or looking for a job again. Is there any other way?
The deep winter of the industry seems to be still there. Are you ready?