1, wasting business space
The utilization rate of merchandise display in stores is insufficient, both in terms of the number of goods and the utilization rate of display space are seriously insufficient. For example, there is a one-meter square pile of drinks in front of the store. Most people think that this is a temporary promotion by stores and manufacturers. After learning about it, they knew that the store felt that the sales of XX mineral water were better, so they set up a pile to facilitate sales. For this kind of behavior, we should know that the convenience store is in the bustling area of the city, which can be said to be an inch of land, so wasting the display space of the store is actually raising the operating cost of its own store.
On the display surface of commodities, there is a phenomenon that the display area of some commodities is too large, and many commodities exceed three rows. This kind of display also creates an excuse for the monotonous variety of goods in the store, resulting in shops that should have about 1200 kinds of goods, and there may only be more than 500 kinds of goods on the shelves.
2, the choice of goods is not refined
Incorrect product type selection, convenience stores have many wholesale packages. Because the positioning of convenience stores is for emergency needs, the goods packaged by volume do not belong to the sales scope of convenience stores. The choice of goods sold by convenience stores is not "Han Xin points soldiers, the more the better." Selling this kind of goods, the price of convenience stores is bound to be much higher than that of large comprehensive supermarkets, and it is not competitive. This kind of behavior of "eggs hitting stones, promoting short-term and avoiding long-term" will lead customers to feel cheated when shopping.
There are a lot of vacancies on the shelves of stores, which may be due to the temporary shortage of stores or other problems, but the result behind this phenomenon is nothing more than: 1. The distribution center is not timely; 2. The purchasing department has insufficient commodity purchasing varieties; The tallyman didn't replenish the goods in time. These three problems will inevitably affect the store sales and image.
Don't compete with the supermarket for customers.
For the choice of some main products, such as Dove chocolate, from 47g to gift boxes, milk flavor to hazelnut flavor, the variety has made large retail stores stunned. Convenience stores don't sell goods to serve everyone, and you can't meet all the needs of all customers. Emphasis will be placed on the services of large stores. If small convenience stores "sell in bulk", no matter the area, product variety, personnel and so on, they are not allowed. As long as the service of convenience stores is to meet their target customers, there is no need to compete with other mass market stores or large premium markets for customers.
You should pay attention to the above problems, and you can also refer to the case of successful shopping malls.