Zaozhuang college major introduction: marketing major
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marketing management
Educational system and level: four years, undergraduate course.
Training objectives: This major adheres to the principles of education-oriented, moral education-oriented, ability-oriented and all-round development, and trains applied professionals with basic theories, basic knowledge, basic skills, methods, related knowledge and innovative ability in marketing, marketing management, market research, market development, product promotion and marketing service, and can engage in practical work and research work of modern marketing management.
Main courses: microeconomics, macroeconomics, accounting principles, economic law, management, marketing, consumer psychology, statistics, market research and prediction, international trade and practice, advertising planning, modern sales promotion, public relations, e-commerce and other courses.
Features and advantages: adhere to the combination of theoretical integrity system with modular teaching and innovation and entrepreneurship training system, and highlight the cultivation of application ability and practical ability.
Employment direction: large and medium-sized manufacturing management departments, large and medium-sized commercial enterprises and insurance enterprises.
Zaozhuang College Professional Introduction: Marketing Major has been announced. For more information about Shandong unified recruitment, please pay attention to the Shandong unified recruitment page.
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