Ask why performance communication is so important in performance management.

Performance communication is very important in performance management for the following reasons:

Ensure that employees understand performance standards and expectations: Performance communication can make employees clearly understand performance standards and expectations, and clarify their own job responsibilities and goals, so that employees can better complete their work tasks and improve their performance.

Promote employees' participation in the performance management process: Performance communication allows employees to participate in the performance management process and put forward their own opinions and suggestions, thus enhancing employees' sense of responsibility and belonging and promoting employees' active participation and support.

Provide feedback and improvement opportunities: Performance communication can provide timely feedback and improvement opportunities for employees, so that employees can understand their work performance and shortcomings, so as to adjust and improve their working methods in time and improve their performance.

Promote employees' career development and growth: Performance communication can provide employees with opportunities for career development and growth, let employees know their own strengths and weaknesses, and make personal career development plans and goals, thus improving employees' professional quality and ability.

Enhance the cohesion and centripetal force of employees: Performance communication can enhance the cohesion and centripetal force of employees, make employees feel the care and support of enterprises, and thus enhance their sense of identity and loyalty to enterprises.

Therefore, performance communication is very important in performance management, which can ensure employees to understand performance standards and expectations, promote employees to participate in and support the performance management process, provide feedback and improvement opportunities, promote employees' career development and growth, and enhance employees' cohesion and centripetal force.