Right: Xpeng Motors, vice president of sales? Liao qinghong
Liao Qinghong: Good host and friends! I'm Liao Qinghong, vice president of Spang Automobile Company. Nice to meet you here. ?
Moderator: Many friends are very concerned about our brand Xpeng Motors. Could you please tell us about the lineup we brought to this Beijing Auto Show?
Tucki: Peng Auto attaches great importance to the Beijing Auto Show. Basically, it is to catch the Beijing Auto Show. Almost 80% of the executives above VP are at the Beijing Auto Show. From Chairman and CEO He to our founder and president Henry, including vice chairman and president, and our co-founder He Tao, etc. All our executives are basically at the Beijing Auto Show.
Moderator: How to treat the current situation and industry barriers of modern new forces building cars, and how to break the status quo and how to establish their own brands?
Liao Qinghong: The automobile industry barrier is indeed a relatively high industry, because its entire industrial chain is very long. From design, research and development, production and sales, brand building, it is an industry with a particularly long industrial chain and a very high threshold for capital occupation. So it's really, really very difficult to start a business in this industry. With the opportunity of smart start-up, Tucki was able to get rid of many auto start-up companies, and we were listed on the NYSE on August 7th.
Why do we choose to start a business? We believe that all car electrification is only the electrification of energy, and more importantly, the trend of car intelligence, which is an opportunity for Xpeng to choose to start a business in the automobile industry. As everyone's consumption upgrades, the experience becomes the mainstream. From functional phones to smart phones, from functional homes to smart homes, cars will also have this process, but this process is relatively long, and everyone can see this trend. The so-called new forces of building cars have invested a lot in intelligence. Xpeng automobile company is no exception. Xpeng Motors is intelligent in all aspects, whether it is intelligent interconnection or intelligent driving, or our intelligent products, including our voice and so on. Therefore, we have also increased our investment in this area through listing. So smart cars are the future, which is why we continue to invest.
Moderator: After hearing what you said, we can feel that Xpeng Motors is optimistic about the current trend. Of course, we also feel that we will have a virtuous circle of development. In addition, I think, as many netizens have said, Xpeng Motors has reason to stand out, and we look forward to better performance in Tucki.
The next question is, what are the highlights of our enterprise in the technical dimension for the big wave of electrification, intelligence and enjoyment? ?
Liao Qinghong: First of all, electrification, because this is a big industrial structure and it is constantly developing. Xpeng Motors also has its own cognition, judgment and input in this respect, so everyone can see the endurance of Xpeng Motors. We have two cars now, one is G3, the other is smart SUV, and the other is smart coupe P7. G3 is an A-type SUV with a battery life of 520 kilometers. The intelligent coupe P7 has a cruising range of 706, which is the highest new energy vehicle among the cars running on the road. We will continue to invest in this area.
In terms of intelligence, we have invested a lot in intelligent interconnection, especially a group of high-tech Internet talents. Future competition is talent competition, and we have this gene. Our chairman, Mr. He, comes from the Internet. Once in Ali, he was able to meet and attract a group of high-quality and high-end Internet talents to join, and injected the intelligent genes of our Xpeng Motors.
At the same time, in terms of autonomous driving, we deploy our intelligent talents on a global scale. Including Silicon Valley and San Diego in the United States, including Beijing, Shanghai and Guangzhou, we have established such a team. Looking back now, whether it is today's intelligent driving or intelligent interconnection, we are all the vanguard, which is distributed with our investment. ?
Moderator: It can be seen that my team is very professional and consumers don't have to worry. I hope to see Xpeng Motors in the front end continuously. As you know, 2020 is a special year. Many car companies have some influence under the influence of the epidemic. Is the impact of the epidemic over for Xpeng Motors?
Liao Qinghong: The epidemic will bring great challenges to all walks of life. I think the challenge is when we practice internal skills. After the outbreak of the Spring Festival epidemic, we spent a lot of time interacting with car owners and caring for them. For example, we just bought a batch of mask materials from abroad and distributed masks to every car owner in Tucki, hoping to ensure safety. Second, join the anti-epidemic action with car owners, friends and volunteers. This is the time to practice internal skills. At this time, we show Tucki's love, especially the owner's love. We organize them to give love. This is the time to practice internal skills.
The epidemic eased in March, and we gradually got out of the impact of the epidemic. In May, with the release of the new P7 car of Xpeng Motors, it was loved by the majority of car owners and friends. ?
Moderator: You can feel the full positive energy of Xpeng car. What's the next plan of Xpeng Motors?
Liao Qinghong: The next plan is divided into two aspects, one is technology and the other is vehicle type. In terms of technology, we will continue to increase investment in intelligence. Our goal is to drive smart travel in the future through data, which is our foothold and advantage. It can be seen that our founders are all from technology and products, just like cars are products. It is our long-term strategy to make products well.
Secondly, in terms of products, we will definitely produce new products in a diversified way. Our Beijing Auto Show brought our flying car, which has already appeared, and the second flying car will be launched next year. We travel in a variety of ways. The products are very rich. In addition to constantly introducing new cars every year, one more thing is that even if you buy our Xpeng Motors today, it will not be out of date, because we have advanced OTA capabilities in the whole industry. For example, we updated thousands of functions last year, and we have been iterating all the time, so you will never be out of date when you buy an Xpeng motor, because we will be iterating all the time, and we have embedded it in hardware, such as P7, so we can always update iterations.
Moderator: I feel that we are not only at the forefront of productivity, but also firmly grasp the opportunities in the consumer market in fashion. Flying cars, I personally sound very much looking forward to it. I hope you will continue to pay attention to our Xpeng Motors. Just now, I mentioned the Tucki P7 dealer who leads the domestic medium-sized electric vehicle market. What do you think of his performance?
Liao Qinghong: According to the performance of the new listing, I think it is very surprising. It should set a record for new energy vehicles of our level, and thank consumers for their concern and love for Tucki. We have an experience store like 14 in Beijing, so that people can see our P7 in many places in Beijing and experience our P7. Early next year, there will be 200 experience stores. it wont hurt you to try it I'll believe that when I see it.
Moderator: Just now you talked about expanding the area and area of experience, which is more convenient for people who are interested in and concerned about Xpeng Motors. I want to ask you another question. How to treat the power exchange service of Weilai Automobile? Will Xpeng Motors also launch fast power exchange service in the future?
Liao Qinghong: I think Weilai Automobile is our brother company. Our chairman has a very good relationship with (Li Bin). They often discuss technical problems and future development directions together. (Bin) Brothers gained very good recognition in the power exchange of Weilai Automobile. Xpeng Motors will explore various new energy supply methods in the future, including the charging pile we launched today. We have 3000 degrees every year, and everyone can run 20 thousand kilometers for free. Therefore, we continue to increase the convenience of charging, and we strive to charge in a shorter time and with greater power in the future, and build more charging piles and charging stations to meet everyone's needs. New energy supply methods, including Weilai power exchange mode, are all areas we consider.
Moderator: Just now I asked about the service, and then I asked about the price. For Tucki P7, both Tesla and BYD have overlapping price ranges. How did Tucki P7 break through?
Liao Qinghong: I think every company has its own advantages and customers who like you. Xpeng Motors insists on being yourself first.
First, constantly improve your endurance and dispel everyone's anxiety about endurance. As you can see, we are at the forefront of these models in terms of battery life, and our battery life has reached 706 kilometers.
The second is the face value. Beauty has different definitions in your own mind, but the pursuit of beauty itself is everyone's yearning. P7 We confidently say that it is not ugly, and its value is not low. From the streamlined design, including the principle of dynamics, we can see that it is a high-value product.
Third, intelligence. We are confident to take the lead in intelligence, because we are from China, and we know more about the road conditions in China and the people in China. This is also our foothold.
Therefore, we only need to solve the anxiety of charging, do a good job of battery life, and at the same time make the car look good and deserve a high-value owner. The third is to be intelligent to the extreme, and to be a smart car that knows China better. I believe that consumers will definitely walk with Tucki and make friends with friends all over the world.
Moderator: With the rapid development of science and technology, has Xpeng Motors made any new breakthroughs in 5G?
Liao Qinghong: 5G, I'm from Huawei. I was at Huawei 17 years ago, and I started with 2G at the earliest. I have done research and development of 2G and 3G, so we are very familiar with communication technology. It is very clear that 5G will definitely bring about changes in the Internet of Things, including the interconnection between cars and our traffic lights, including the communication within our cars, including the connection between routes. It will greatly promote the further development of our smart cars. Fortunately, we did the development of Xpeng cars, so the arrival of 5G will definitely promote the development of our smart cars. Therefore, I think the emergence of such an excellent supply of Huawei, in terms of 5G, I think it is just the gospel of us as a smart car.
Moderator: Finally, I hope Xpeng Motors can surprise all the good friends who visited this Beijing Auto Show, and wish Xpeng Motors a better development in the future. Thank you again for your support. Thank you.
Liao Qinghong: Thank you, thank you for your vision, and thank you all.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.