Tisch
First, customer demand analysis:
The Internet is slowly changing life, not only the deduction of ideas, but also the imprint of the Internet in all aspects of life and work. Tourism is no exception. According to statistics, online travel sales have accounted for more than 20% of global e-commerce sales.
With the rise of holiday tourism, self-help tourism and various theme tourism, tourism websites are also full of spring-like atmosphere. A good website is of positive significance to the promotion of tourism resources and tourists' travel plans, so that tourists can come prepared and have fun.
It will be an unavoidable reality for the tourism industry to integrate and manage related tourism resources through websites.
Second, the website function and content:
1, website function:
Front desk implementation function
(1) new user registration
(2) Password modification function
(3) Search classification information
Background implementation function
(1) User Registration Information Management
(2) classified information management
1) Tourism products of tourism enterprises can be widely and comprehensively publicized through the Internet, so that as many tourism enterprises and tourists as possible can understand and be familiar with the products and product features of tourism enterprises and serve them.
2) Be able to find new partners and broaden marketing channels through the Internet.
3) Be able to communicate with customers directly through the website and collect customers' opinions.
4) It can provide direct selling space for enterprises' tourism products, and tourism enterprises can directly receive online travel orders in the process of promoting enterprise products through the Internet.
5) It can help tourism enterprises to provide convenient, fast and affordable information in specific business processes; Internet can fully reflect the advantages of the network and help enterprises form groups on the Internet, even if a single enterprise needs to operate independently.
2. Columnar structure
Third, the system function:
The company's developers have rich experience in developing large-scale websites, and have a rich foundation and accumulation in website construction. They have their own unique and complete solutions in tourism comprehensive information, tourism e-commerce booking and tourism B2B e-commerce platform construction.
The system mainly includes: news release system, travel route release and reservation system, travel intention inquiry system, online personal package system, electronic magazine subscription distribution system, e-mail marketing system, online market research system, statistical system, dynamic column update, professional travel forum system, background management and authority distribution.
The system adopts Browse/Server mode, that is, the client adopts browser mode.
The following briefly introduces the functions of each subsystem:
1, news release system
Multi-column: several news columns can be established as needed.
Automatically list related news: the program will automatically display related news for the convenience of viewers.
Keyword function: When publishing news, you can set keywords for each article to make the search more accurate and relevant news more relevant.
Search function: you can search the title and time, which makes it easier and faster for users to find information.
Automatic update function: After news is published/modified, you can update the home page or column home page to reflect the latest news changes.
Background management: news can be newly released, modified and deleted.
2. Travel route publishing and booking system
Background management functions:
Convenient management of tourist routes: Easily publish, modify and delete tourist routes. There are two forms: standard publishing and custom publishing. Custom publishing can directly upload your existing routing Word document to the website for publishing, and the interface design is exquisite and novel.
Manage orders conveniently: users can view, modify, delete and reply to orders conveniently.
User information management is convenient: visitors can manage through the membership system, and the membership information can be saved for future contact.
Convenient recommended tourist routes: you can set and cancel whether a tourist route is a recommended tourist route. The recommended tourist route has a good and complete query function: you can query tourist route information or user information by region, route, price, name, etc.
Front desk reservation function:
Browsing function: visitors can choose a tour route to browse and learn the detailed information of the tour route, such as days, prices, scenic spots, meal labels, accommodation, inclusive fees, exclusive fees, etc.
Booking function: If you are satisfied, you can book the tour route and fill in the order form. If users are not satisfied with all the routes, they can fill in their own travel intentions, and travel agencies can provide personalized services according to users' requirements.
Member registration function: this system can be used as a member system and accept user registration. The user database of this system, the database of line booking system and the database of online booking system are a unified database, which is more convenient for the website to manage users.
3. Tourists' travel intention inquiry system
Tourists can post their travel intentions on the website, and travel agencies will customize their services. Can be deleted in the background.
4. Online fitness grouping system
Includes publishing/maintaining group information, online group registration and background management program.
Publish the request for group fight: Travel agency members publish their own group fight routes and team plans, and invite other peers to join the group fight.
Request for package modification/deletion: Travel agency members can publish their own package routes for modification and deletion.
Modify the tour joining plan: after the dynamic withdrawal/change of tour joining, the travel agency will immediately update the tour joining status online.
Group demand (group query): If the user does not find a line that meets his own requirements in the group scheme, then he has his own customers. You can post your own group requirements for group inquiry.
5. Electronic magazine subscription Distribution System
The creation, modification, publication, deletion, inquiry, subscription and unsubscribe of electronic magazines.
Anti-spam function: users who subscribe to e-magazines can ensure that other users and publishers of e-magazines can't see your email address through simple settings, that is, they won't receive spam sent to you by some users through this system.
User-to-user messaging function: Users can send short messages and emails to other users and system administrators through this system.
6, e-mail marketing system
The advantages of e-mail marketing are:
Convenient, there is no need to make printed matter at all, and there is no need to hire manpower to deliver it.
Low cost, production cost and sending cost are much lower than traditional mail.
E-mail with high feedback rate is directional, and easy to use will also lead to higher feedback rate.
7. Online market research system
This system supports single-user online voting, and the voting results are displayed in histogram or pie chart.
You can modify the theme and options to which the voting content has been applied at any time.
The system has the function of preventing one person from casting more than one vote.
The voting engine application module supports applications with up to eight options.
Applicants can freely choose to generate a three-dimensional pie chart or bar chart to display the voting results.
Engine background management provides a friendly interface, and administrators can modify database contents without any programming.
Administrators can add or delete options for existing voting topics. Administrators can directly delete voting topics or add options to add new voting topics.
8. Statistical system
The advantages of the statistical system developed by our company are as follows:
You can count the detailed customer sources.
You can lock the customer's source area and traffic.
Statistical real IP, you can customize the statistical time. You can lock the source search citations and keywords used by target customers.
Provide statistical analysis function of data.
9. Dynamic column update
You can display different content column pages on the page according to different periods, and realize dynamic column update in the background. You can add and modify columns and add information for them. Support graphic display.
10, background management and permission assignment
The system supports multi-person maintenance, and can allocate different permissions according to different division of labor.
Support data security backup.
Unified database, easy to maintain the website.
1 1, professional tourism forum system
This system supports multi-person speech and can limit the authority.
Fourth, the system function:
1. Advanced
The system adopts three-tier structure and WebService technology in design, which makes it advanced, forward-looking and extensible in platform selection and technology adoption, thus ensuring the good stability, expansibility and security of the completed website system.
Step 2 be practical
The system is simple, practical and user-friendly, and realizes unified identity and resource management, unified authentication, unified content management, personalized interface and content customization, on the premise of meeting business function requirements and adapting to the working characteristics of various business roles as much as possible.
3. Reliability
Because the user base of the system is complex, we consider ensuring the reliability and security of the information service website system on the construction platform. In the system design, there should be appropriate protection measures such as redundancy, and the platform and application software have good fault tolerance and disaster tolerance.
Step 4 make it public
There is a good openness in system architecture, technology adoption and platform selection. Especially in the selection of products, we adopt technical standards that meet the requirements of openness and follow the international organization for standardization. Our products not only have their own unique advantages, but also can be combined with many other excellent products to form an open, easy-to-expand, stable and unified software system.
5. Maintainability
The system design should be standardized, standardized, layered and realized by software components. Adopt the development mode of software components;
First, the system structure is layered, business and implementation are separated, and logic and data are separated;
The second is to take the unified service interface specification as the core and use open standards;
Thirdly, formalization of semantic description of components;
The fourth is to refine the standardization of packaging components.
6. Measurability
Considering that the online business construction of the government affairs system is a gradual and expanding process, the system adopts a building block structure, and the overall framework can be seamlessly connected with the original system, leaving room for the expansion and integration of the future system.
7. Lightweight
Choose an open application platform, and build a set of application components that are platform-independent, uniform in service interface specifications and connected with various databases.
Verb (abbreviation for verb) operating environment:
Server: Windows2003Server
Database: SQLServer2000
Technical realization of intransitive verbs;
Programming language: server-side and client-side Javas cript
Page implementation: DIV+CSS
Application technology: AJAX, RSS, XML, etc.
Seven. website maintenance
(1) database maintenance
We will manage, back up and restore the database.
(2) Content maintenance
We will update and adjust the content of the website in time and release new products in time.
Eight, website testing
Before the website is published, we will conduct a thorough test to ensure normal browsing and use.
(1) server stability, security, etc.
(2) Program and database testing
(3) Web compatibility test-browser, resolution, etc.
(4) Other tests
Nine. Publication and promotion of the website
(1) Advertise
(2) Search engine registration
1) Register the real name of the network and refer to the bidding ranking.
2) Join the domestic large-scale website search engine.
(3) Friendship links
The friendship link system of the website can link with the vast cosmetic websites at home and abroad, so that we can know others and let others know about us. Exchanging friendly links can not only increase the number of visitors to the website, but also bring unlimited business opportunities. There are many ways to link. We exchange words with LOGO. The text is simple, and the LOGO picture is direct.
(4) Other promotional activities
1) publishes information on domestic electronic bulletin boards.
2) Publish website information to the vast number of netizens through e-mail.
X. Progress of website construction
The start and completion time of each planned task, the person in charge, etc.
extreme
I. Website Theme: xx Travel Network
Second, the background introduction
The development of tourism must depend on certain tourism resources. Although tourism resources are all-inclusive, they are nothing more than natural resources and human resources. Among the numerous tourist attractions in China, some are characterized by outstanding natural resources, while others are characterized by outstanding human resources.
Humanistic resources in tourism resources refer to the unique historical culture and ethnic regional cultural resources of a country or a region, which embodies extremely rich cultural connotations, including rich ethnic customs, local characteristics and distant cultural relics, which contain unique and profound cultural connotations, reflect a nation's cultural level, way of thinking and aesthetic taste, satisfy tourists' psychology of pursuing novelty and joy, and often become a charming advantage resource in tourism, forming a kind of tourism. Jiang Ziya Diaoyutai Scenic Area has not only specific human resources, but also abundant natural resources.
(A) the national policy on the development of rural tourism industry
At present, the country is vigorously promoting the development of tourism and striving to develop China into a tourism power. At present, the scale of China's tourism ranks seventh in the world, but there is still a big gap with the world's tourism powers. Developing tourism has become a basic industrial policy in China.
In order to meet the requirements of China's entry into WTO, China's tourism industry will change the dominant position of the government as soon as possible, change policy adjustment into market adjustment, and accelerate the pace of integration with the international tourism market.
(B) the development trend of international and domestic tourism
1.2 1 The development of world tourism in the century puts forward new requirements for the connotation of scenic spots. Many tourism experts agree that ecology, green, limit, man and nature, vacation, culture and sports will be the themes of future tourism.
2. The development of tourist attractions in China will change from government-led to market-led.
3. The tourism market is more and more subdivided.
(C) Analysis of the current situation of resource development in xx scenic spot
With the help of the natural resources and cultural advantages of "land of plenty", rural tourism in xx has increasingly become an important pole of tourism in xx. In the process of innovation and transformation of the new orientation of "three districts and three cities", rural tourism and cities are integrated into one, which really constitutes an extension of "exquisite xx" and is placed in the strategic section of "strong tourism city" and begins to speed up the sprint.
(1) Rural Tourism along the Yangtze River "Jianghai Culture and Rural Sightseeing"
(2) "Green Holiday, Cultural Leisure" rural tourism around Taihu Lake
(3) Rural tourism of "gourmet experience and ecological leisure" in Ludang Lake.
Third, the market analysis before the website construction
1. At present, there are not a few websites that introduce xx rural tourism, and they are all dedicated to introducing local scenery and characteristics.
2. The development of tourism resources around 2.xx is not perfect, and the publicity is not enough. Many tourists know little about rural tourism in xx.
3.xx tourism is concentrated in the old city of xx, and the tourism potential of xx has not been developed to a certain extent.
Fourth, target customers.
Young male and female students and middle-aged people in xx and surrounding cities.
Verb (abbreviation of verb) The purpose and functional orientation of website construction
1, xx Rural Tourism Network aims to introduce xx rural tourist attractions, contact with various scenic spots, and provide ticket booking and scenic spot guide services.
2. Provide tourism consulting services for the vast number of donkey friends, and effectively promote the development of xx tourism. Promote the development of rural economy in xx.
3.xx Rural Tourism Network mainly provides tourism services and also orders tickets.
4, xx rural tourism network is mainly aimed at urban population, mainly urban white-collar workers.
Technical Solution of Intransitive Verb Website
1. Due to the funding problem of the website, the website uses the rented virtual host.
2. The website mainly uses dreamweaver technology to make web pages.
3. Use simple acess database and asp language for dynamic link.
4. Use photoshop and fireworks software to process pictures.
5. Update in time in combination with the rented virtual host.
Seven, web design
1. The whole webpage embodies the concept of green, health and environmental protection, and advocates healthy travel.
2. In the adoption of new technologies, we should consider the geographical distribution, age class, internet speed and reading habits of the main target groups.
3. Make a webpage revision plan, such as a large-scale revision within six months to one year.
Eight. Website publishing and promotion
1. Public relations and advertising activities after website testing.
2, the use of search engine tools to promote, do a good job in the links of major travel websites.