He is currently an associate professor at the School of Economics and Management, Beijing University of Technology.
Master of Management Science and Engineering
Expert director of Beijing Business Economics Association
Member of China Marketing Society.
Main courses: marketing, marketing management mode, logistics, market forecasting and decision-making.
Research specialties: marketing management, channel development and design, market entry and positioning, marketing planning and strategic design, logistics management, marketing practice and planning.
Personal research achievements in recent years:
1. Participated in many scientific research projects in recent years. For example, participating in and completing the national social science fund project: strategic conception and comparative study of service industry chain between Hong Kong and mainland China-real estate part report;
Participated in the 2000 Beijing International Logistics Forum organized by Beijing Municipal Commission of Commerce, and delivered a speech entitled "Some thoughts on developing the distribution system of circulation enterprises in China".
1September 1995, undertook and completed the scientific research project of Beijing Municipal Commission of Commerce: Beijing 20 10 business development strategy-(4) Beijing business development blueprint (20 10 strategic goal).
June 2003: 5438+065438+1October/KLOC-0-June 2003: 5438+065438+1October 22, attended the 8th Taiwan Province Direct Selling Seminar.
Exchange marketing information and academic exchanges with National Sun Yat-sen University and Taiwan Province Provincial University.
2. Dozens of papers have been published in recent years, such as Marketing Channel Development and Channel Protection Strategy published in the second issue of Marketing Guide magazine (core publication) 97;
3. In recent years, the editor-in-chief has edited many books and textbooks with nearly 8 million words.
Such as the monograph "Information Management of Market Economy"; Editor-in-chief of the encyclopedia of modern marketing practice * * * 3 million words;
Editor-in-chief of 2 million words "Teaching Books for Economic Management Majors in Colleges and Universities-Marketing Series" (8 marketing textbooks); Editor-in-Chief of Logistics: 250,000 words; Edited the 230,000-word Market Forecast and Decision.
4. The monograph "Information Management of Market Economy" won the second outstanding achievement award of philosophy and social sciences in Beijing.
1997 was awarded as an outstanding young backbone teacher in Beijing.
He used to be the largest real estate agent in Asia, L&; D (Lidaxing) economic consultant; As a listed company, S & ampP consultant of S& Pharmaceutical Co., Ltd.
He presided over the completion of a number of corporate consulting and strategic planning topics such as Strategic Planning of Beijing Fudao High-tech Co., Ltd..
5. In 2008, gold speculation broke out. The losses of 400 customers reached10 million, and the total losses of the companies under their names reached 654.38+0.8 billion.
6. Part-time teacher of China Renmin University Training College, Bishop of Marketing and Enterprise Management.