Skyworth TV collects user privacy some time ago, some users posted that they thought Skyworth TV at home was a bit slow before. They looked at the service in the background and found a service called. Check the data service? . Every 10 minute, the product will scan the devices connected to the Internet in the whole family to detect the surrounding wifi names and mac addresses.
On April 27th, Skyworth TV issued a statement in its official Weibo, saying that Zhengzheng Data has business cooperation with Skyworth's cool open Network Technology Co., Ltd., and the cooperation content is limited to the necessary data collection for the purpose of domestic ratings sampling. In view of Skyworth's serious violation of the core values of customer first, Skyworth cool open Technology has sent a letter to terminate the cooperation relationship with Beijing Zhengzheng Data Technology Co., Ltd. and ordered it to delete the illegally obtained Skyworth user-related data.
With the development of TV industry, smart TV and network TV are constantly emerging. Blooming everywhere, followed by OTTT(Over? Top) advertising opportunities. OTT can analyze users' concerns through big data, accurately push advertisements and monitor the effect in real time.
How to protect users' privacy has become an urgent problem.
I believe that in addition to external supervision, relevant platforms should also be strictly supervised. For example, learn from the experience of the live broadcast platform, equip with content security supervisors to stop the spread of bad information in time; From a technical point of view, detection and identification technology can be developed in the future to combat the abuse of deep synthesis; Strengthen technologies to protect personal privacy and personal data security, including privacy protection, such as anonymity, secure multi-party computing and blockchain; In addition, when users use the software, the platform should clearly inform users of the scope of use of the authorized information in the informed consent form, and inform users of the possible damage to their rights and interests in a prominent position.
Well, that's all I want to share in this issue.