Modern market research covers many fields, mainly including product research, brand research, advertising evaluation, user research and so on. In product research, enterprises can understand the needs and feedback of target audience through market research, help enterprises optimize product design and improve market competitiveness. In brand research, enterprises can understand the cognition and feelings of target audience on brand image through market research, and help enterprises to build and spread brands. In advertising evaluation, enterprises can evaluate the advertising effect through market research, whether it meets the needs and cognition of the target audience, and help enterprises improve the advertising effect. In terms of user research, enterprises can understand the psychology, behavior and attitude of target audience through market research, and help enterprises optimize products and upgrade services.
Modern market research has become an important support for enterprise decision-making, and more and more enterprises regard market research as a key means to improve market competitiveness. With the development of Internet and big data technology, the methods of market research are constantly upgrading, and there are more and more problems. When conducting market research, enterprises need to be rigorous, scientific, legal and compliant, and pay attention to protecting the privacy of the audience, in order to get true and reliable data and information. Market research is not an overnight job, and it needs continuous follow-up, analysis and optimization of enterprises to maximize its value.