2, Tianzhu values-sincere and trustworthy with the times.
3, Tianzhu quality concept-product is character quality is life.
4. Tianxi's talent view-dare to use, make good use of and reuse.
5. Tianxi service concept-only employees first, the company will achieve customer first.
6. Vision of Scorpio-Scorpio creates world quality.
7. Heaven loves equality culture-everyone is equal before the system.
8. Tianzhu execution culture-there is no excuse for absolute execution.
9. Tianzhu Innovation Culture: Today's innovation and tomorrow's market.
10, Tianxi learning culture: knowledge changes fate, learning makes the future Tianxi enterprise concept: integrity is our life, and quality makes the brand. Advocate the concept of modernization, environmental protection and humanization of cookware. Tencel enterprise tenet: to create a consumer market with quality and brand for consumers, and to make Tianxi brand deeply rooted in people's hearts; Promote enterprise development, improve product competitiveness, build high-end brand culture with perfect service system, and strive for perfection in every detail; Pursuing Excellence, integrating rigorous, meticulous, avant-garde and fashionable cookers into people's lifestyles; Inject new and powerful brand power into the cooker industry, and bloom the brand light belonging to Tianxi enterprise in the cooker industry. Tianxi enterprise goal: to build a well-known brand in China and enter the ranks of world brands.
Tianxi brand positioning: modern, convenient, innovative and high-end brand positioning.