I. Publicity theme
Tap the shopping potential of Central South University students in online banking, improve everyone's understanding of online banking and mobile banking and the image of CCB, and expand the popularity and influence of CCB Changsha Hexi Central South University Sub-branch.
Second, the work objectives
Through all-round and multi-level publicity, the Central South University Sub-branch of China Construction Bank is deeply rooted in the hearts of the people, allowing our students to join the trend of online banking and fast fashion shopping as soon as possible. At the same time, it provides a safe, convenient, satisfactory and reassuring platform for the operation of China Construction Bank.
Third, the work content
1. Publicity content
Media publicity: With the help of the Internet, leaflets and posters, students have the opportunity to join the online banking service of CCB quickly and voluntarily. Through this publicity, we will establish the brand and good image of CCB in Central and South China, let everyone know the opening of the new branch next year, as well as the specific location and contact information of the current branch, let freshmen know about CCB, and let the old students who have always supported CCB have reason and hope to continue to use CCB cards! At the same time, give students who are not CCB users a preferential activity, let them join our CCB customer base through our online banking promotion or new stores, new images and new services, let students know the purpose and history of CCB, as well as the advantages and preferential policies of products and services, and further deepen their love for CCB. Used to promote the excellent image of CCB-for example, Longka savings card (Longka is used by descendants of dragons); The first listed company (the national A shares are listed in both Hong Kong and the Mainland, and the shareholder Man Cang has a high shareholding ratio); Online shopping (online shopping can earn points, and you can pay by mobile phone anytime, anywhere. As long as you sign up for free, there is no consumption restriction [20W]). CCB has rich business and rapid growth (personal credit, high-end cards, mobile banking and good reputation). Advantages and ranking of Hunan Construction Bank (Hunan Construction Bank ranks first in the province in terms of profit rate, capital adequacy ratio and total new loans, while the non-performing loan ratio is the lowest in the province). At the same time, we will give Zhongnan CCB the greatest publicity on the items provided, so that students can enjoy the benefits and trust in the culture of Zhongnan CCB.
Create an atmosphere: "Online banking-shopping and payment without leaving home is becoming more and more popular and hot, so it is very important to create a promotion activity of online banking and mobile banking of CCB." The banners and exhibition boards around the students all show that CCB will bring us a safe, convenient, satisfactory and reassuring online banking platform and give us great trust and freshness. Banners and exhibition boards use the emblem of CCB and specific sponsorship slogans, which are very conspicuous and have obvious effects. Before the activity, our publicity work will be spread all over the south campus. In addition to everyone's expectations, we must also bring mystery to everyone and ensure the success of the day's activities-such as some preferential activities, as well as gifts and sweepstakes on the day.
Cultural activities: Decorative stage, billboards, tents, display cabinets, display boards and speakers will be arranged on the morning of the activity. Our exhibition activities are progressing smoothly. With actual product discounts and gifts, we will attract everyone to come to consult and visit the business and image of CCB. In addition, we believe that many people will be interested in CCB's business. At that time, we will invite and arrange your staff to answer questions on the spot. When you are interested in CCB business, we will launch preferential business projects that you can get in this activity. Your bank guarantees after-sales service, which will make everyone enjoy tangible benefits and feel that their status has risen to a higher level. At that time, everyone will have a deeper affection for this activity of CCB, and at the same time, they will definitely give great consideration to the promotion of this activity. At the same time, with the broadcast of Voice of CUHK, the evaluation and historical introduction of CCB, it is impossible for CCB to be a brand that is not deeply rooted in the hearts of the people. This kind of publicity, coupled with these two days' activities and the opening of CCB's new image store next year, will make CCB's savings card occupy more than 20 times the share in Central and South China! With the success of this activity, the market share of online banking in South China may exceed 50%! So I think your bank can provide you with more gifts and publicity props that can be used in activities! The most important thing is to let the students remember this activity and remember Zhongnan Construction Bank! And can establish long-term publicity and cooperation with us and some business agents.
2. Publicity platform
Network publicity of Central South University, more than 10 times a day (concentrated on campus websites frequented by students); "Voice of CUHK" radio station (the only school-level radio station in Central South University); There are publicity, consultation and registration points in the student apartment center (we will set up publicity points for this activity as long as the weather is good at the beginning of publicity week); Pull banners beside the stadium and Shenghua Square (only here); Posters posted on the walls of Central South Campus and publicity and painting of decoration activities (necessary, no activities and no place); Interpersonal network (teacher) (people inside the association will promote students and teachers, and promote your bank's civil service card or other business at the same time. I believe some teachers will also be interested in this activity.
3. Division of tasks and publicity time
1. Layout and implementation of various sites;
2. Design and implementation of advertising materials;
3. Exhibitors, products and personnel are in place one after another;
4. The working group entered the implementation stage of its activities.
The publicity work is expected to start next Monday. This week, your bank will sign a contract agreement and pay the headline publicity fee. We will discuss the specific matters. Print banners, display boards, colorful leaflets and posters as soon as you get the information this Monday. It is expected that the finishing of promotional materials will be completed next Monday! Please provide us with electronic and written materials and as many existing leaflets as possible as soon as possible. And * * * agreed to some banners and slogans, precautions. Provide us with technical consultants and telephone numbers so that we can contact and inquire at any time, seek help and reflect the situation.
We will hold a mobilization meeting this Sunday evening or next Monday, and the specific work will be assigned downwards next week. As follows: (daily online publicity, there is an activity information desk when the weather is good)
On Tuesday, posters of publicity activities were posted in dormitories, banners and exhibition boards were hung in pre-designed positions, and leaflets were distributed to dormitories, so that members of the association could start to publicize activities and CCB business to classmates and teachers. Stick a hand-painted poster next to the shop next to Shenghua Square.
On Wednesday, after a day of publicity, students have a preliminary understanding of the activities, and we will arrange staff to do another survey, because it has been done once in the previous period, and the scope of this survey will be very wide, covering all teachers and students (with the original questionnaire attached, it will be revised this time). Whether to investigate the business of CCB should be discussed with your bank. Sort out the statistical questionnaire that night.
On Thursday, check our posters, banners and display boards. We can strengthen a poster promotion on the poster wall. At the same time, our promotion point (information desk) will be moved from the center to the canteen. Conduct another formal investigation. The main purpose of this survey is to let everyone know about the activity, mainly to tell you the specific situation of the activity, to confirm whether you know about the activity and to let everyone participate.
On Friday, we will prepare the details of tomorrow's activities. Your bank also needs personnel to tell us some personnel details. At the same time, your bank should also prepare the items provided for tomorrow's activities, mainly tents, publicity desks, photocopiers and other items (please fill in a blank form for discussion-it can be distributed on Saturday morning). We will also send out another leaflet in every dormitory of the school! And go out and distribute a small number of leaflets, the purpose is to confirm whether everyone knows about this activity and let everyone participate.
On Saturday, the day of the activity, the required stage, props and personnel will be set up before 10 am, and music, broadcasting, etiquette and activities will begin after all the work is completed. The focus today is the exhibition. At around 1 1, when students leave class at the peak and dormitory students go out to eat at the peak, a large number of leaflets are distributed in places with the largest traffic! At the same time, with the work and publicity at the event site, the number of participants is unimaginable. During this period, let the salesmen of your bank conduct publicity and guidance. At the same time, there should be a copier on site to facilitate students' registration, unify business handling and explain specific matters such as door-to-door delivery. In the afternoon, when the students go out for lunch break, we will hold small activities such as lottery and singing to make everyone feel passionate. It is expected to end at 6 pm (it gets dark early and it is cold).
The number of people attending on Sunday may be less than yesterday, so we will arrange some of our own people to create an atmosphere on the spot. Today's focus is to promote CCB's online banking, and the radio station will continue to broadcast to us. You don't need close contact to know more about this large-scale activity and the promotion business of CCB, so we should strengthen the publicity of this activity while considering the business of CCB. There should be at least one more information desk today, and the number of people handling it must be more than yesterday. At the same time, there should be a copier on site to facilitate students' registration and unified handling, and explain specific matters such as home delivery. In the afternoon, we will hold the final review and performance activities, and finally check the props, count the goods and exchange data with the salesman of your bank. It is expected to end at 6 o'clock.
Next week, we will conduct a small-scale survey of the student groups who participated in this activity, and make clear everyone's reflection and satisfaction. Then summarize the activities with your bank and file them. And talk about the effect of this activity and the cooperation plan for future activities.
Fourth, matters needing attention
The activity lasts for two days, and the weather is very important. If the weather is bad (rainy, etc. ) will be postponed for one week. During the activity, your staff are required to monitor, remind and save the problems immediately when they are found. Our staff will take photos all the time and keep them for your bank. We are fully responsible for the planning, process, mode and development of the whole activity. The goods you need to provide will reach us as soon as possible. If you need help, you can try your best to solve our problems and difficulties. The specific digital effect achieved by this activity is not guaranteed, but this market is definitely quite large! Neither party is allowed to breach the contract during the activity! Your bank's main purpose is publicity and promotion, and its main goal is long-term business cooperation. This activity tries to benefit our students with preferential product treatment and high-quality and satisfactory service.