First, maintain a good personal image;
Personal image includes a person's hairstyle, manners, knowledge structure, moral cultivation, communication ability and so on. The survey shows that when two people meet for the first time, 55% of their first impressions come from your appearance, including your clothes and hairstyle. 38% of the first impression comes from a person's manners, including the temperament conveyed by your gestures, voice and intonation, while only 7% comes from simple conversation. In other words, 93% of first impressions are about your appearance.
As a communication tool, image always gives others a direct impression of you whether you like it or not. This impression is particularly important in the sales process. For a simple example, if you are a promoter selling cosmetics and your face is covered with acne, do you think consumers will believe your "acne cream"? Your expression has already told him the effect of your product.
At the same time, a person's image also plays a certain role in his career promotion. An American image design expert investigated 100 of the top 300 American wealth rankings. The survey results are as follows: 97% people think that if a person has a very attractive appearance, he will have many opportunities to move in the company; 92% people think they won't choose a person who doesn't know how to dress as their secretary; 93% people think they will refuse to hire a job seeker because he/she is not dressed properly in the interview. Therefore, maintaining a good personal image is the guarantee of your sales success and life success.
Second, be proficient in the knowledge of the products sold and master enough knowledge of related industries;
To gain a foothold in the market, we must establish our own, necessary, scientific and reasonable knowledge structure, and make the whole knowledge system unfold in a "T" shape. Among them, the vertical representation of "T" should be quite deep and thorough in specialty to meet the deeper needs; Horizontal representation should have a certain breadth, including multi-faceted and multi-disciplinary knowledge, so as to meet the needs of work, life and communication.
To master the professional knowledge of the products you sell, just like the vertical direction of the word "T", the more professional the better. Becoming an expert in your industry (at least the products you sell) and convincing your customers with your professional knowledge are important prerequisites for achieving sales. But at the same time, we should learn to dive deep and express it in the simplest language, because not every consumer can understand profound professional knowledge; Mastering the knowledge of related industries, like the horizontal character "T", covers many aspects and fields and forms a certain breadth. The process of sales is actually a process of communication and information transmission. Consumers are varied, and people from all walks of life have them. If you only know your industry or product, how can you communicate with all kinds of people? If in the process of communicating with you, the consumer's problem has been solved and I have a good chat with you, do you think the transaction rate will be much higher? For example, you are a salesman selling color TV sets, and a farmer asks you to teach him how to install outdoor antennas. Can you tell him: I haven't sold antennas, can I? Of course not, because if so, your customers will be less and less, and there will be none at last.
Third, good adaptability;
Contingency, in short, is to deal with unexpected things. There is a saying that makes sense: "The only constant in this world is change". The world is changing every day, and in the daily work of promoters, emergencies often occur. If these emergencies are not handled properly, it will have a serious impact on sales and even enterprises.
For example, you are introducing the products you sell to a customer. When you want to make a sale, you suddenly come over and say that you bought your products yesterday, but the results are not satisfactory and you want to return them. Think about it, if this matter can't be handled properly, the result can be imagined. There are many such examples. For example, the new product just out of the warehouse can't be used normally, but after placing an order, it was told that there was no such model of goods, and no one went to the customer's home to help debug the technical service department. Some customers even made no sense at all. What should you do? Therefore, promoters must have a good ability to improvise.
Fourth, make your own daily work plan;
As the old saying goes, "everything is established in advance, and it is abolished if it is not planned." Only by making good arrangements in advance, making plans, defining objectives and formulating specific work and activity procedures can we effectively reduce the blindness of work, rationally arrange manpower, material resources, financial resources and time, and carry out work and activities in an orderly manner. Therefore, making a feasible plan is a necessary procedure and measure to establish a normal work order, improve work efficiency and promote the smooth progress of work. Any work needs to be planned, and promoters are no exception.
Let me tell you an example from my own experience. It was a weekend, and the business in the color TV area of the shopping mall where I lived was very good. Because the 25-inch HDTV is beautiful in style, unique in function and relatively favorable in price, and no other brand has 25-inch HDTV, it is sold out quickly. I called the office to ask for goods, and the office told me that the goods were ordered by other shopping malls, and finally lost more than a dozen sets of sales. The reason is that we didn't consider the weekend sales on Friday and didn't make the purchase plan, which affected the weekend sales. Situations like this can be completely avoided, such as: when should I promote what products? How should promotional gifts be distributed? When are you going to the magnetic disk library? How to make a purchase plan? What should I do before I get promoted? These can be arranged in advance in the plan, so as not to cram for the last minute and be in a hurry.
Fifth, do a good job in communication with manufacturers, merchants and colleagues;
The manufacturer is the mother's family of the products you sell, that is, the boss who pays you. If you communicate well with the manufacturers, you can get the resources you want, such as policies, special prices and other related support. With these resources, you can play better and work much easier. You can also exchange your ideas and suggestions with them, so that you may have a chance of promotion. You don't have to worry that they don't pay attention to you or value you. Because, you are people who really contact consumers, and your words are authoritative.
A businessman is your husband who sells products. After the manufacturer marries the product to her husband's family (that is, the dealer), you are responsible for selling it. In other words, the merchant is the direct manager of your daily work. It is necessary to communicate with merchants, even more important than communicating with manufacturers, because you spend 80% of your time dealing with merchants. Many resources are in the hands of merchants, such as the location and size of products (which will directly affect your sales); What goods do you have? how much is it? When to enter (this also directly affects your sales structure and commission rate) and so on. At least, communicate with the merchants, and they won't speak ill of you in front of the manufacturers.
Colleagues can be your competitors or other product promoters who have nothing to do with you. Many people think it's nothing to communicate with competitors. Besides, if you want to communicate with him, he may not be willing to communicate with you! In fact, we don't need to be at odds with our competitors, especially the employees in the position of promoters, who look up every day but don't look down. We are born from the same root. Why are we in such a hurry? What's more, "there must be a teacher in a threesome" and "know yourself and know yourself, and fight every battle"! Learning from peers can give you a deeper understanding of your industry. It is easier to communicate with promoters of other products. First of all, communicating with them can help you understand different industries, get different information, and let you know your career from a broad perspective!
Sixth, arrange your own study reasonably;
In our daily work, the people we meet are very complicated. They have different origins, genders, ages, religious beliefs, different cultural backgrounds, ideas, social experiences, living habits and ways of communication. Especially in the position of promoter, we are faced with all kinds of customers, including scholars, farmers, workers, businessmen, old and young. Therefore, we should keep learning, master all kinds of local conditions and customs, and understand the knowledge level and cultivation of all social strata to meet the specific requirements of different customers. Think about it, is selling a set of bedding to college students the same as selling a set of cosmetics to a farmer and a set of cosmetics to a little girl and an old lady? It must be different. Because different people and different ages have different shopping psychology, you need to know a little about psychology. Can you do it without studying? For another example, a color TV set sold for three years only needs to know some primitive functions such as how to turn it on and off, how to choose channels, how to change channels and so on. Now why don't you try? "IT household appliances"-this sentence was said by Mr. Zhang Xuebin, CEO of Skyworth Group. What does this mean? In other words: color TV will be like a computer in the future. Can you tell the boss that you can't operate the computer without touching it? If so, then you are waiting to be laid off!
Learning can keep you from being eliminated; Studying hard can make you better or get a promotion; Constant diligent study can make your life more meaningful than others.