Why can Sun Tzu's Art of War still be used in today's wars and businesses? Thank god, help me.

Speaking of "seeking truth from facts", this is the scientific spirit that dialectical materialism and historical materialism have always pursued, and it is also the spirit of the times that our party and government have always insisted on vigorously promoting; Even countless wise men and good ministers have regarded this as an important way of life since ancient times. Looking at today's complicated international forms, as outstanding sons and daughters of the Chinese nation, we can't forget the priceless treasure left by our ancestors-the precious cultural heritage of mankind-Sun Tzu's Art of War. Although Sun Tzu's Art of War is a military strategist's work, its basic principles and thinking methods have penetrated into all fields of the world today, including the military field. From the beginning, the book runs through Sun Tzu's materialistic thought of "being true" from beginning to end. This makes Sun Tzu's Art of War truly realize the objectivity and scientificity of thought and become an immortal masterpiece widely circulated at all times and in all countries. Here I will simply analyze the value of Sun Tzu's Art of War in modern business with my own understanding. "Know yourself and know yourself, and fight every battle; Know yourself and yourself, one wins and one loses; If you don't know each other and your friends don't know each other, every battle will be dangerous. " This famous saying has not only become the winning or losing rule in ancient and modern military wars, but also become the first success or failure rule for businessmen in today's commercial competition like war. Especially in modern international trade, in order to avoid any fraud of the other party, buyers and sellers must first understand the basic letters of the other party, such as enterprise form, total assets, brand awareness, etc., that is, reputation, which is the so-called "I don't know the conspirators, but I can't pay in advance". It is also reflected in the application of transnational investment strategy of large enterprises. Why Carrefour lost to Japan was not because he underestimated the market situation and business culture of the investment place. In view of the lessons of its failure, multinational investors now often adopt localized investment strategies or simply adopt financing methods to manage and merge local enterprises, all in order to better grasp a series of relevant business information such as the market, culture, politics and economy of the target country, which fully embodies "the shape, obstacles and bumps of Fuchiyama are not allowed to March; Without rural guidance, you can't find a suitable place. These are all examples of the successful application of Sun Tzu's art of war. In the competitive advantage of enterprises, we have different strategies, which does not reflect that "whoever hits will win by surprise." "Therefore, those who are good and strange are infinite, such as heaven and earth, and infinite as rivers and seas." Innovation can be manifested in the originality of producing goods, attracting customers' consumption with novel styles, or providing unique services, which is one step ahead of competitors; It is also manifested in having a high-quality departmental team, rational division of labor and efficient operation of all departments of the enterprise will also create excess profits for the enterprise to a great extent, that is,1+1> & gt2; There is also a scientific and efficient advanced production line, which pays attention to cost saving in all aspects of production and achieves a qualitative leap on the basis of quantity accumulation, which is also a manifestation of innovation. In enterprise management, we can contact the five elements of "Tao, Heaven, Earth, Popularization and Law" mentioned by Sun Tzu: Tao can be understood as making enterprises unite as one and achieve the same goal. In Wal-Mart's typical successful management experience, they give some shares to employees, making them feel that they are working for themselves, so everyone will try their best to work. Weather, natural weather and seasonal changes have an important impact on some risks such as agricultural products production, marine transportation and storage of products. Land comes from the enterprise's analysis of product transportation routes, risks and costs; Will reflects the selection of department leaders by enterprises, and should be rationally deployed according to their strengths, which will be related to the strategic application and future development of enterprises and the key to their survival; Law naturally involves the formulation of a series of management mechanisms and rules and regulations of the company. Like military management, reasonable and effective rules and regulations can always regulate and adjust the operation of enterprises to the greatest extent. SWOT analysis is often used in today's business activities, that is, to analyze products or enterprises from four aspects: strengths, weaknesses, opportunities and risks. Its essential significance just reflects the statement in Sun Tzu's Art of War that "the wise man's consideration must be severe, profitable and credible, and harmful and bitter can be solved". It actually reflects the duality of things, and it is also a scientific method to analyze problems, and it is also a comprehensive view of problems required by Marxist materialism to approach the correct answer. This provides a theoretical basis for business leaders to formulate scientific development strategies. Now, why do companies constantly conduct market research before selling goods? In the process of sales, constantly analyze and summarize the market information of products and the sales situation of competitors, and then decide the future output; Almost all enterprises have some funds to buy enterprise-related insurance to deal with unknown risks; Within the enterprise, there are also special think tanks to deal with the offensive strategies of competitors; In order to prevent trade losses caused by exchange rate changes, large enterprises will also have certain foreign exchange reserves; A cleaning company owns a series of famous brands such as Rejoice, Head & Shoulders, Pan Ting, Sassoon, Crest, Olay, Shufujia and Tide. This is a brand diversification strategy adopted by enterprises to disperse market risks ... A good enterprise is not necessarily an enterprise that is good at launching commercial wars, but it must be an enterprise that is good at coping with risks from all sides and even turning disadvantages into advantages. Don't rely on it not to attack, but on what we attack. "We might as well talk about enterprise management. The relationship between the leadership and the grassroots employees is like the relationship between generals and foot soldiers. " Seeing that foot soldiers are like babies, you can go to Shen Xi with him; Treat a chess piece like a son so that you can die with him. Thick can't be used, love can't be used, chaos can't be cured, and arrogance can't be used. "Whenever I see this sentence, I always feel a lot. Enterprises are also organized for profit. Why do some enterprises have the strength to work together with Qi Xin to help each other in the same boat? Some enterprises just fell apart, and everyone pushed down the wall. This reminds me of the famous cosmetics brand Mary Kay. As early as the beginning of her business, Mary Kay, the founder of her company, began to vigorously advocate the life priority of "faith first, family second, career third" and encouraged other women to join her career with the spirit of "you can do it". Inspired by this powerful spiritual force, who wants to succeed and who is unmoved by it? A strong army is more important to unite, so is a strong enterprise team. Looking at the success or failure of modern enterprise development, it further confirms Sun Wu's point of view. Therefore, excellent entrepreneurs should treat their employees like children, sincerely love them, care for them, encourage them, don't spoil them, don't indulge them, bite the hand that feeds them, and have clear rewards and punishments. Winning or losing is a common occurrence in military strategists. The business world is like a battlefield. Faced with the defeat of competition and even the end of bankruptcy, we should think of "investment dies and then survives, and investment dies and later lives." "My husband is in trouble, and then he can win or lose." Now, it is extended to "born after death". In the face of adversity, instead of useless negativity, worry and despair, it is better to put all your eggs in one basket, make a final effort and not let go of any hope of victory, otherwise the defeat is set. As long as people are still alive, there is hope to recruit old employees again, accumulate strength and wait for an opportunity to make a comeback. As the saying goes, God never shuts one door but he opens another, and everything is often in vain. Only when you lose can you know how to cherish it. If you fail, you can stimulate people's desire for success and burn the fighting spirit of catching up. Ignoring a detailed analysis of Sun Tzu's Art of War, the above personal analysis and summary can only link Sun Tzu's Art of War with reality from some relatively easy-to-understand aspects. Due to ideological limitations, it is impossible to further understand the essence of Sun Wu's thought. However, from some obvious points of view I know, Sun Wu really deserves to be a great thinker, politician and strategist. His unremitting pursuit of realistic materialism is for us. His immortal work "The Art of War" will be immortal.