Culture is the life of the city, and the city really needs culture to decorate it, but culture is not a matter of "burning money". Experts pointed out that the closure of Nanjing water curtain movies reflected the phenomenon of excessive cultural consumption. Our government departments should really think twice about why they are struggling but not pleasing.
In September, 2000, the Gulou District Government of Nanjing invested160,000 yuan to introduce water curtain movies from Britain, which became a highlight of Shanxi Road Civic Square in Nanjing. The intermediate screening was carried out for many years, and then it gradually decreased until now, but it took 1 1 year. Water curtain is different from ordinary screen, and the film to be shown needs special production. "At the beginning, the film imported from the UK cost about 50,000 euros, and then British engineers were invited to fly over to edit it on the spot, using sound, light, electricity and other equipment, so as to show the effect." A staff member of Shanxi Road Management Committee of Hunan Road in Nanjing told the reporter that the cost of a water curtain movie is equivalent to a high-quality party, and three movies cost almost 2 million yuan. Such a high cost limits the number of imported films, and after several films are played repeatedly, citizens lose interest in watching them.
The full set of playing equipment for water curtain movies is also very "burning money". Take the water curtain film of South Jingshan West Road as an example. It has three groups of laser emitters, four computer starlight lamps, a 65,438+0 lumen digital image projector, a sewage filtration system and a diving stick under the lake. Because the equipment is imported from abroad, it is difficult to find a match after many accessories have quality problems. The cost of overhaul alone is hundreds of thousands a year.
Not only that, the cost of water curtain film screening is also very high, each film needs more than 20 thousand tons of tap water, and the water and electricity cost of each film is as high as 80 thousand yuan to 6.5438+10 thousand yuan. Liu, the water curtain film operation manager, complained bitterly: "Once a week, 80,000, 80,000 a week. No unit can afford such a fee. " The reporter learned that not only water curtain movies, but also several large-scale waterscape projects in other cities in Jiangsu Province have gradually become "dead corners" of cities due to high operation and maintenance costs, which is only one aspect of cultural over-consumption.
Zhenjiang Dome Gymnasium demolished on 20 10 is a typical example. Zhenjiang "Dome" is 48 meters high, with a maximum diameter of 38 meters, and a transparent "egg yolk" with a diameter of 28 meters is embedded. The project was built in 1999. At that time, Zhenjiang, as one of the sub-venues of the opening ceremony of the "China Century Tour" and the new millennium celebration 10, spared no expense. After The Dome was completed, it was a smash hit. But what followed was that the construction cost was too high and the follow-up funds could not be put in place, resulting in no supporting facilities for the stadium. The "Century Dome" could only be reduced to an "empty shell", and Zhenjiang Tourism Development Zone lost more than 40 million yuan in construction costs.
The same is true of Yancheng Haiyan Historical and Cultural Scenic Area Project. The construction cost is 654.38+0.3 billion yuan, covering an area of 500 mu, and the construction area is 654.38+0.8 million square meters. Water Street, as an antique building group displaying sea salt culture, has a total investment of 365.438+0 billion yuan, but its operation is far from enough. Strolling through the water street, there are few tourists. Except for a few hotels and small shops, the doors of other houses are closed. A shopkeeper who runs specialty snacks told reporters that only the Lantern Festival can be lively once a year. At ordinary times and other public holidays, the water street is deserted. "Sometimes, a tour group finally comes and there is no business to do. At this rate, we can only move out of Water Street. "
According to the survey, the overall occupancy rate of water street merchants is less than 40%. In this regard, the relevant person in charge explained to the reporter, "Things have a process of development. There is no one now, and there will definitely be some in the future."
Not long ago, Nantong's first five-star cinema 10 1 International Cinema opened to the public. This is the first luxury cinema in Jiangsu, with a building area of 3,800 square meters and an investment of 20 million yuan in design and decoration. It introduces advanced equipment such as American air purification system, imported American and British movie sound systems, and the audience can feel realistic and shocking sound effects if they are in the forest when watching movies. "The builder's good intentions" are not attractive to the public. "Under the banner of 4D luxury film company, it costs 100 dollars to see a movie. Who can afford it? " Mr. Wang, a citizen, pointed out that cinemas are unrealistic. "I hope to build some middle and low-end cinemas so that ordinary people can afford movies." In the interview, the reporter personally realized that on the one hand, the masses have the demand for cultural consumption, but on the other hand, the cultural consumption provided by the government is not accepted by the masses, and some cultural projects built at the expense of the people do not "buy it" and fall into an unsustainable predicament. In this regard, some scholars believe that this stems from the government's unrealistic decision-making, often flaunting the deviation of "the biggest, the strongest and the best", coupled with the comparison between cities, the pursuit of luxury, contempt for practicality, leading to excessive cultural consumption.
Professor Yu Xiangshun from the School of Journalism and Communication of Nanjing Normal University said: "Excessive consumption of culture is closely related to the social fashion and social psychology of consumerism." Extreme audio-visual entertainment pursues formal pleasure, but its connotation is lacking. Cultural projects with high cost and low profit also cater to and reflect this fashion and psychology to some extent. These projects often give up halfway because of lack of sufficient market research. "
"A certain level of cultural consumption corresponds to a certain economic foundation. The economic strength of ordinary people can't reach that consumption level. Pursuing high-end cultural consumption will only lead to the waste of resources, venues and funds, and eventually end up with a' thankless' end. " Jiang, vice president of Huaiyin Institute of Technology, said frankly in an interview, "Not only that, excessive consumption of culture will lead to a vicious circle of the cultural market. Bad money drives out good money, and some cultural projects with real connotation often cannot enter the market, which leads to the abnormal situation of mixed development of cultural industries. "
Then, how to make cultural development towards scientific rationality and how to avoid excessive consumption of culture? Guan, a professor at Jiangsu Academy of Educational Sciences, pointed out that a cultural project needs a public hearing, and the government should solicit opinions from the society. Cultural facilities should meet the needs of different levels of people, not only to meet the tastes of the "public" but also to take care of the needs of the "minority"; We should consider both economic benefits and social benefits. "More consideration should be given to supporting community culture and folk culture to meet the actual needs of the people, rather than blindly following the trend." Guan Dui said: