It is really not easy for loan intermediaries to get customers, especially in this year's epidemic situation and the increasingly strict state supervision, but some data show that the per capita income of loan intermediaries has reached five figures now. Loan intermediaries with five-digit income are undoubtedly consulting lenders for high-quality customers, and most loan intermediaries are average, which shows that loan intermediaries are seriously polarized.
In many loan intermediary companies, this is basically the case with Xiaobai. Sitting at the workstation every day, you are either familiar with the company's docking products or on the phone all day. He has no connections, doesn't know much about the market, and can't touch the doorway of the exhibition industry. A loan intermediary boss told me that the most traditional way to show the industry is to sell electricity and send text messages, but also through some apps; Small programs can get customers quickly by paying, but the most reliable thing is that loan companies have their own marketing, management and incremental systems and establish their own private domain traffic pools. 1, the source of tourists depends entirely on offline marketing.
Stable access to customers is the key to the long-term development of loan intermediaries in this industry.
Customers can intuitively tell customers the advantages of loan products by looking at their intentions. Although telemarketing is very traditional, it has this advantage and the customer achievement rate is high. This can be said to be the original intention of many banks involved in loans, but this method is very time-consuming and everyone has different abilities. Some customers have a single intention within 10, and some even haven't made a deal for a few days. 2. What is the correct "eating" tool for loan intermediaries?
Previously, the Ministry of Industry and Information Technology issued regulations on financial telemarketing behavior:
The first is to establish a telephone monitoring and complaint system involving financial promotion advertisements such as loans, credit cards and insurance.
The second is to find marketing behaviors such as information transmission, illegal platform release and advertising, and take measures such as deletion, shielding and disconnection to stop them.
In other words, with more and more strict supervision, many traditional ways of obtaining customers are restricted because they are suspected of interfering with the housing exhibition, and the housing exhibition of loan intermediaries will also be hindered.
Access channels of loan intermediary companies
I. Loan service platform
On the one hand, it continuously obtains high-quality loan products, enriches product categories and meets customers' diversified loan needs; On the other hand, it connects all kinds of loan intermediary practitioners, and realizes the direct connection between loan customers and banks through the system platform, which is convenient and fast for online operation. Let customers enjoy the bank's financial services anytime and anywhere, and improve customer satisfaction and stickiness.
Second, establish online contact.
Financial institutions make their business and products online, establish and extend the connection relationship through digital systems or API and SDK, expand the breadth and depth of the connection, increase the channels and scenarios for acquiring customers, and digitize the service and marketing process.
Third, the consumption scene
Consumer finance is the credit product that most depends on consumption scenarios, including food, clothing, housing, education, medical care and so on. Financial institutions can effectively acquire customers by virtue of the advantages of scene and digitalization. Integrating financial technology into traditional finance has brought opportunities and become one of the main areas in which financial institutions embrace financial technology. By building a business system group with micro-credit management system, payment platform system and credit information system as the core, supported by financial technology, and by means of dynamic integration of consumer finance and scenarios, business risks can be prevented and controlled, operating costs can be reduced, and customer service and experience can be improved.
Fourth, operator big data.
1, the high-quality customer acquisition method ensures the source of traffic. With the development of Internet and mobile intelligent terminals, people's basic living security can be solved online.
2. Obtain low-qualified and high-quality consumers, and use the precise delivery method of short messages to improve the intention rate of potential customers, reduce advertising expenses and improve the conversion rate.
How do loan companies find customers?
1. Find some valid phone numbers through your own channels, make strange phone calls, conduct telemarketing, and introduce yourself as a lender by phone. Pay attention to polite language when making a phone call, and don't disturb others when they are resting.
2. Send messages by mobile phone, edit the short messages of your business in advance, send them to others in groups, and spread the net widely.
3. Go to the street, go to crowded places, and send your company's publicity page. Remember to leave your phone number on it. Remove the company number, and others can contact you directly if necessary.
4. Sweep the floor and promote your business by going to some office buildings, office buildings, residential quarters and other places.
5. Cooperate with some parking lots. Hang your own business billboards and your own contact information in parking lots and other places.
6. Start the circle of friends and classmates around you and let them introduce you. If you succeed, you can give some benefits to your friends and classmates. Please eat, etc. And the way is your own.
7. Cooperate with classmates from other companies. For example, if a person doesn't have enough money to borrow from other companies, he can go to his own company to refinance through the introduction of fellow salesmen, and then return the commission to the introducer.
8. Promote business through media, such as Weibo, WeChat, QQ Space, QQ and other channels.
9. The other is to serve the well-developed customers and then carry out secondary sales. Old customers with new customers, comprehensive promotion.
10, purchase customer list and conduct telephone sales. Real estate agents, decoration companies and bank customers may all be your loan customers. After obtaining the customer list through these institutions, customers can be developed by telephone, SMS, WeChat, etc.
1 1. Search for phone numbers on various websites. Various industry websites, such as manufacturing, catering, clothing, jewelry and other websites, can find the phone number of the business owner and then call the customer.
How to invite customers to take home loans?
Send text messages. Add customer wechat.
After communicating with customers for the first time, we must record the situation of customers and classify them. For customers with strong intentions, it is best to pay a return visit every other day, and for those with unclear intentions, they should also pay a return visit every 2 or 3 days.
The courier has found the right intended customer, so he can't follow too closely or let himself go. It's really hard for the courier to do this.
How do loan intermediaries find customers?
There are many third-party platforms for intermediaries to choose from by sweeping the building offline or running between companies, such as the more powerful service platform "Easy Single Matching".
This is the end of the introduction about how loan intermediaries make appointments with customers and how loan intermediaries make appointments with customers. I wonder if you have found the information you need?