1992 17 years old graduated from ODA Health School, and his family environment is quite superior. I have been exercising in Shenzhen for ten years, and now I have a computer sales company with 12 people with my husband. My husband is a man of few words. She does everything by herself. She changed from a little girl who didn't know anything to the boss of a small company. She didn't earn much money, but in her words, "Entrepreneurship made me feel the joy of success, and entrepreneurship gave me the power to think."
length of service
Oda, like countless people who came to Shenzhen to look for opportunities, has painful memories. When I was working in a restaurant, my monthly salary was deducted because the customers didn't pay for my meal. Then I ate instant noodles for a month. I moved three times in a week for fear of losing my job. One of them was caught in a heavy rain on the road, and all the rickshaws hired at a low price were soaked in the heavy rain, and I pushed and cried at the back. Perhaps with these bitter memories as the background of life, it will be optimistic and wonderful to paint any colorful pictures on it in the future.
1995, ODA found an opportunity to sell computers in Aihua Computer City, and then worked for two college students who started their own businesses just after graduation. The company of three people lasted for a long time. The two bosses are responsible for installation, inspection and other technical issues, and she is responsible for marketing. Soon, she talked with one of the bosses.
At the end of 1997, the installation tide began and the company expanded to 1 1 employees. Oda's management ability has been reflected, and contradictions have also emerged. Oda had a conflict with another boss named Deng. As a result, the two students parted ways, and all the employees followed the boss named Deng. They were assigned to a regular big customer and a counter in Huaqiang Computer City. In fact, they were kicked out.
start from scratch
Oda said, "We can both work. He is a computer student and can get a high salary in a big company, and my sales ability is enough to get a high salary. " But they just chose the road of starting a business from scratch. She said that only in this way can we appreciate the fun of running a business.
Two people were so busy that they couldn't even keep a counter. Oda kept going through the books of his former clients, trying to recruit a helper, and finally found a client named Yan, who especially liked technology and didn't care about money. He always wanted to join the company, but he never got a chance. He is the best candidate, but there is no way to contact him when he is needed. Just when the couple were worried, God helped them. One day, Yan Yu showed up at their counter and told Oda that he had saved enough money to buy a video card. Oda gave him a graphics card and left him as the first employee in the store. The couple were happy for a long time because they saw that the company began to learn to walk like children!
The business of Huaqiang Electronic City is deserted. An old man came to inquire and kept asking her husband technical questions. Every motherboard requires him to test, and his husband really answers one question after another and tests him one question after another. At first, the old portrait teased him. Later, he was moved and told Oda: "I have never seen anyone do it for such a technical problem for three days and still do it." I didn't want to buy it at first, but now I decided to buy a board. " After the old man bought something, his company often went to Oda to pick up the goods. In Oda's words, sincerity can impress anyone, so the company started step by step.
A close call for a big order.
The company has also experienced twists and turns. The competition in the computer assembly industry is fierce, and many people often close down. When the company split up, it left a big customer to survive, but this customer also kept them busy for three years. The company couldn't issue a VAT invoice, so it bought another company's invoice for customers. If the invoice is defective, it will be fined tens of thousands of yuan. The customer deducted the goods provided by the company and stopped buying. After the company loses money, it starts to standardize its operation, purchase VAT invoices and register the company.
1999, the owner of Meiling branch of a large real estate company appointed to purchase from the company, with a value of more than 200,000 yuan. At that time, the gross profit 10000 was over, and the company was very excited because it knew that there would be more orders in the future as long as there was no problem. After the boss turned away, the buyer privately told Oda that his share must not be less, otherwise it would be difficult to have the next purchase order. In order to supply for a long time, the buyer was given 2000 yuan. To the financial checkout, the financial personnel have to pay thousands of dollars in benefits; Other people in the purchasing department often go to the company to get some accessories for "trial use". In the last 200,000 business, the gross profit was only 1 10,000. What is even more exasperating is that their company always calls the company to provide on-site service, and Oda is in distress situation. It's not as hard as doing a single business in the store honestly. Therefore, the company also feels that to do a good job, it is necessary to provide services for individual consumers.
Later, the company made LCD monitors and laptops, and kept trying. After all, the money is not enough to tie, but the experience gained is valuable.
Do a good job in the main business and look for opportunities
At the beginning, the company was the general agent of elite motherboard in Shenzhen. The reputation of elite motherboards is too small. Oda and the sales staff took the initiative to shop the market for them and sell them from counter to counter. With the improvement of the strength of the elite motherboard, the sales volume has also risen. Colleagues ask them for goods every day, selling 300 to 500 to 800 motherboards every month, and they are slowly sold out. Oda suddenly felt that this was a serious business, so Qi Xin joined forces to be an elite motherboard.
The company spent a transfer fee of10.3 million yuan, and moved from the initial counter to the corner counter, and the space quadrupled. Customers felt that the company's strength had increased a lot and gradually increased. More importantly, ODA feels much better. At this time, with five employees, everyone became relaxed. Later, I spent tens of thousands of dollars jumping off a building, opening a shop and saying goodbye to the counter years. At present, there are couple 12 people, supervisor 1 person, 3 technicians, finance department 1 person and 5 sales department, with a monthly sales of about 900,000.
The company will produce USB products in the next step. The so-called USB is mobile storage, which is equivalent to a mobile hard disk. It can be carried around and connected with other computers. It is expected that it will become popular in the second half of the year, replacing floppy drives. Companies that see business opportunities will take the lead, invest and cooperate with manufacturers, produce this product together with * * *, and act as sales agents for manufacturers, sharing benefits and risks.
There are big and small successes.
Oda summed up the road from working to starting a business. Although her company is small, she is still very proud. She is glad that she felt so many fun and things in the process of starting a business and made herself mature. She used to have some money in her pocket and thought nothing but playing mahjong, shopping and eating out. When I first started working, every single sale made Oda happy. I'm always counting how many things I sell and how much money I can earn, and I realize the fun.
With the gradual expansion of the company, Oda is no longer satisfied with a certain list, but thinks more about employee expenses, pavement rent, dormitory rent, employee mental outlook ... and gradually thinks about management issues. Oda said, "I will start thinking." She has a sense of responsibility. "Don't think about it, the company's financial, technical and sales staff will have no food. If the company goes bankrupt, they will have to look for a new job. Unfortunately, a team is going to disband. They may not have been bosses and they can't understand this. " Her sense of responsibility is also her pride.
Now the company has a marketing director in charge of overall affairs, and the couple jump out of technology and sales, use the company's platform to find better opportunities and enjoy the fun of starting a business.