Miaoke is an o2o platform operated by Yintai sales staff. Sales staff recommend new products of offline stores to customers through WeChat, which can better meet the needs of different customers.
Yintai Commercial Group covers department stores, shopping centers and other formats. In 2009, Yintai changed its strategy from a department store to a shopping center. 20 13 Yintai Department Store (Group) Co., Ltd. officially changed its name to Yintai Commercial (Group) Co., Ltd. 20 14 started strategic cooperation with Ali.