Liu Ming, a partner of Chengdu Youdao Enterprise Management Consulting Co., Ltd., is an excellent marketing planner who grew up from the first-line market. As a professional manager, I have worked for large private enterprises and foreign-funded enterprises such as Wanda and Alpha. As a teacher, I have taught marketing in Liaoning Institute of Technology and other universities. During my business in Shanghai, I founded the first media company in China to develop media carriers, and achieved good results! Later, I came to Chengdu and joined Chengdu Youdao Enterprise Management Consulting Co., Ltd., starting from the grassroots level and stepping onto the leading position of Chengdu Youdao step by step. Successive planners, senior planners, partners/deputy general managers and other positions. Later, together with Shi, he led a team to the north, and successively established Beijing Jiangshan Picturesque Tourism Planning and Design Institute and Stanford Oriental (Beijing) Information Science Research Institute, and served as vice president.
Liu Ming's main achievement is to participate in the establishment of Private Entrepreneur magazine. Liu Ming has been paying attention to the management of private enterprises and is a practitioner of private enterprise management. Because of long-term thinking and exploration, I summed up a set of my own professional system and methodology. Later, I founded Private Entrepreneur magazine with the founder of Chengdu Youdao Enterprise Management Consulting Co., Ltd. and served as the deputy editor.
Private Entrepreneur magazine is an excellent periodical jointly sponsored by Chengdu Youdao Enterprise Management Consulting Co., Ltd. and Tianfu College of Southwestern University of Finance and Economics to interpret the career, life and spiritual world of private entrepreneurs. 20 12 was formally established on May 1 2 and published on May 1 2. This is a platform to show the elegant demeanour of private entrepreneurs in China, and it is also a thinking feast of actual combat experience in private enterprise management! Publications not only pay attention to the management of private enterprises, but also show the amateur life of private entrepreneurs; It not only interprets the success of private entrepreneurs, but also pays attention to the future development of private enterprises. It is a rare and readable excellent publication for private entrepreneurs and entrepreneurs.
How do management consulting companies create direct value when cooperating with enterprises? This is a question that all management consulting companies and enterprises are thinking about. Liu Ming and other senior executives of Chengdu Youdao Enterprise Management Consulting Co., Ltd. started a middle school exploration, that is, comprehensive trusteeship.
Enterprise trusteeship means that the owner entrusts the management right of the enterprise to Chengdu Youdao Enterprise Management Consulting Co., Ltd. through contract. Chengdu Youdao sent a senior management team to be fully responsible for the strategic planning and implementation, business model, corporate culture construction, marketing, brand promotion, production organization, human resources and daily administrative affairs management of the managed enterprises. A comprehensive service model aimed at improving the strategic execution ability, internal control ability, marketing ability, profitability and brand influence of the managed enterprises.
As the pioneer of the trusteeship model, Liu Ming served as the executive general manager of the first trusteeship project. Through the continuous summary, exploration and attempt in the work, it has laid a solid theoretical and empirical foundation for the enterprise custody mode and ensured the benign development of the enterprise custody business.
Pioneer "Gardener Plan" mainly provides professional support services for entrepreneurs. The services of the whole project include: the overall design of the project, the design of business model and profit model, the preparation of business plan, the design of financing scheme, the docking of the capital side, assisting the communication and negotiation between the founder and the capital side in the financing process, the ability training of entrepreneurs, the strategic planning of enterprise development, team building in the initial stage of enterprises, the formulation of basic operation management system and marketing model.
So far, dozens of entrepreneurs and projects have joined the gardener program. From the effect point of view, the gardener plan has helped six projects to obtain financing and run smoothly, of which 1 project has successfully won the B round of investment; At present, the total scale of these six projects has exceeded 500 million yuan; In addition, three projects have recently signed an intentional investment agreement with employers, and are currently conducting due diligence and will be formally financed soon; More than 20 projects have completed business plans and are docking investors or conducting investment negotiations; The rest are still in the optimization period of business venture or the preparation period of project proposal.
Liu Ming, Vice President of Stanford Oriental (Beijing) Institute of Information Science