Baiguoyuan, the full name of Shenzhen Baiguoyuan Industry (Group) Co., Ltd., was established in Shenzhen in February 20001year, and the first fruit shop was opened in China in 2002. By 202 1, the number of Baiguoyuan stores has exceeded 5,000, covering more than 90 cities in China, and more than 200 specialty fruit supply bases have been established around the world.
Baiguoyuan is a fruit industry chain enterprise integrating fruit procurement, planting technical support, postharvest preservation, logistics warehousing, standard grading, market development, brand operation, store retail, information technology, financial capital, scientific research and education, and is also the pioneer of fruit franchise chain format.
Baiguoyuan is the first in the industry to launch the service promise of "no food, no refund", that is, no receipt, no physical object and no reason to return the goods, which has created a new height of industry service standards. From July, 2065438 to July, 2007, online sales of Baiguoyuan exceeded 1 100 million, which indicated that Baiguoyuan successfully achieved online and offline integration and became a new fruit retail benchmark enterprise.
Founder Yu Huiyong, male, 1968 was born in Jiangxi Province, and graduated from the Horticulture Department of Jiangxi Agricultural University, majoring in agriculture and vegetables. He is currently the chairman of Shenzhen Baiguoyuan Industry (Group) Co., Ltd., the vice chairman of China Fruit Circulation Association, the vice chairman of China Agricultural Products Development and Service Association, and the chairman of Youguolian Brand Management Company? .