In the new media era, media integration is the main development direction of news communication. Convergence and interoperability can complement the advantages of different media and achieve a win-win situation under the impact of the new media era. With the development of the network, once news events happen, the major news websites on the network will respond quickly and report and spread them at the same time.
In addition, the development of online social media and the wide application of Weibo, WeChat and forums will also report news events accordingly.
Compared with the traditional communication channels, the communication channels of news information show a diversified development trend. With the advent of the new media era, previously isolated media are interconnected, interactive and interdependent. Journalists can play their news ability through diversified communication channels, quickly complete the dissemination of news facts, and interact and communicate with the audience in many aspects.
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The uniqueness of news information content in the future new media era
The rapid popularization of network and self-media has had a great impact on the dissemination of news information, and the production of news information is no longer limited to a few people.
People have gradually mastered the initiative of news dissemination. In the new media era, more and more attention has been paid to the audience's experience. Based on the characteristics of self-media and network communication, everyone can become a news publisher.
People can use the internet to spread news events or things that happen around them, because the content is closely related to people's lives and is easy to cause people's discussion. For example, people spread the smog pollution in their own cities to the Internet, which will soon cause people in different cities to curse.
People's Network —— Reflections on maintaining the authenticity of news in the new media era