Lianxun has a commercial data warehouse (more than 654.38+63 million consumer group positioning database and more than 7.6 million enterprise directory data). Enterprise data can not only be filtered according to the basic attributes of the enterprise (industry, region, sales, number of employees, nature of the enterprise, etc.). ), but also according to key decision makers (such as general manager, purchasing manager, IT manager, marketing manager, financial manager, personnel manager, sales manager and administrative manager).
Consumer group positioning data records detailed information from demographic characteristics (gender, age, marital status, income, education level, living area) and consumption records (automobiles, real estate, education, wealth management, IT products, luxury goods, etc.). ) to the purchase intention.
At the same time, China Mobile and Sun Yat-sen University jointly set up a micro-regional research group to share the consumption space flow data of cities and the composition and flow data of consumers in different business districts.
2. Integrated marketing solutions
Lianxun helps enterprises to formulate unified strategic promotion ideas by accurately positioning the value needs of consumer groups and taking the research results of micro-regional economy as macro guidance. Integrate all kinds of resources and effective means of communication, transmit information such as corporate brands, products and services to the audience, impress the minds of target consumer groups, stimulate consumer behavior, and help customers achieve easy and efficient marketing promotion.
Every marketing service, we have carried out multi-dimensional objective analysis, so that we have accumulated rich experience in direct marketing and formed a unique reproducible marketing model of Lianxun. At the same time, it provides many effective additional value-added services, improves the marketing service system, establishes the whole marketing process tracking service system, and provides data mining analysis and services, market research and analysis services.