Integrating resources, which is the most commonly used way to start B2B2C mall, is to use our existing resources to seek cooperation with other enterprises, gather a certain number of brand merchants in the early stage, and then continuously attract large-scale foreign investment.
Active invitation is a very good way to attract investment. Not only can you invite merchants quickly, but more importantly, you can invite the merchants you need. The positioning of each platform is different, and the merchants with different needs are also different. If we want to build a high-end brand platform, we should invite some high-end brands to settle in. Not all brands can settle in.
Merchants' Fair is the most commonly used way, which often attracts many merchants to settle in by determining the categories of products to be exhibited, inviting relevant enterprises, holding themed merchants' fairs, and issuing investment policies.
There are still many ways to attract investment. Different things can be done in different ways. When the strength of the platform is insufficient, the threshold should be as low as possible and the profit should be given to the merchants. When the platform operates to a certain extent, some businesses that are not suitable for the platform will be gradually eliminated to optimize the business composition and commodity structure of the platform.