Brochure is an important tool for enterprises to show the company brand and its related business characteristics to the public, customers, investors and other important objects. Therefore, a good brochure should not only have attractive design, but also include several key elements. The following are the main points of the brochure:
1. Company Profile: "Company Profile" refers to the initial part involving basic elements such as organizational structure, historical background, company culture, business philosophy, brand value, vision and mission, and its main purpose is to show readers the overall image of the company. This part can use legends to make it clear that you can't make up a drop of coherent information.
2. Description of products or services: products or services are the most basic features of an enterprise, which must be elaborated in the brochure to effectively describe the advantages and unique selling points of the enterprise. By clearly answering all the questions for customers and guiding customers to identify with their minds and feelings, any purchased project will get excellent service.
3. Results cases and expert evaluations: Attaching past successful cases and some experts' evaluations of the company and products or services to the brochure can not only show the strength of the company, but also increase the persuasiveness and recognition. However, we should pay attention to the timely investigation of accumulated resources to switch the granularity of decision-making, subdivide each item in the list, take out the most suitable part, and avoid thinking too much about its content.
4. Marketing strategy and market competition: In the brochure, the introduction of credible marketing strategy can effectively shape the brand image, and the understanding of industry details can make customers calmly choose your products or topics for objective comparison.
5. Contact information: refers to inspirational contact channels such as email address, telephone number, mailing address and company website. In this part, we should also inform China of the main development direction within the service scope, and realize what considerations can be taken to use the best experience provided by our brand.
In a word, a complete brochure should not only have exquisite design and layout, but also contain important information and key elements to attract readers, so as to fully show the prospects and achievements of the enterprise to the public.
Zhonghui Design Original Brochure Design Works
The above is the content provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional brochure design company. I hope it helps you.