Online, also known as online, refers to the life and business mode of buying, selling, socializing and spreading based on browser/server application mode in the open network environment of the Internet.
Offline, also known as offline, refers to all activities that do not depend on the network. Advantages of online channel: 1, time domain: Internet can exchange information beyond time and space restrictions, so that marketing can be traded without time and space restrictions, and it can provide global marketing services 24 hours a day, 7 days a week. 2. Rich media: The purpose of the Internet is to transmit information from multiple media, so that the information exchange that has reached a transaction can exist and exchange in various forms, and the creativity and initiative of marketers can be fully exerted. 3. Interaction: the Internet displays pictures of commodities, and the commodity information database provides relevant queries to realize the interaction between supply and demand and two-way communication. You can also conduct product testing and consumer satisfaction surveys.