I. Natural flows
1, search traffic
At present, search traffic is the traffic with the highest weight in Pinduoduo. Consumers bring traffic to stores by searching for product keywords, so we need to make the keywords of products good enough, and improving the weight of keywords can directly drive the traffic of our products.
2. Category traffic
Category traffic also plays an important role in product traffic, and the search location entrance of product traffic is at the bottom center. For many users with a lot of products, most of them like to go directly to the category page to choose products, just like shopping. They will only buy the goods they like after seeing them. The source of the natural flow of categories lies in the category ranking of commodities. Only when the goods in the store have a high category ranking will they be displayed in the APP foreground category, and there will be natural traffic.
3. Activity flow
Among the promotional activities in Pinduoduo, "99.90" is the simplest one, because of its low price and high cost performance. For small and medium-sized businesses, due to the imperfection of product price, profit and supply chain, it is easy to confuse activities, not make money, but lose a lot. Therefore, Pinduoduo Dai Ying suggested that small and medium-sized businesses should carefully consider whether to do this activity.
4. Share traffic
In the new product stage, we need to do basic sales. Merchants can send them to friends circle, qq group, etc. And make full use of these off-site drainage channels. If a merchant has its own customer base, it is very effective for improving store traffic and transformation.
Second, paid traffic.
1, through train
Through train is a drainage tool commonly used by merchants at present, which can help us attract accurate traffic. However, for the new store, the agent in Pinduoduo does not advise the merchants to drive the through train directly, because considering the poor foundation of the new store, it is inevitable that a lot of money will be spent but it will have no effect, or it will overturn. It is still necessary to ensure that the store has some basic sales before opening a through train. Merchants should pay attention to grasping nodes and not wasting resources.
2, more treasure
Duoduo Jinbao is also one of the official marketing tools in Pinduoduo. Merchants can set commissions and coupons directly, and promoters can get commissions by undertaking the task of promoting products, thus helping merchants sell. Duobao's gameplay requires a higher budget and higher requirements for merchants. Merchants have sufficient funds and detailed plans to play. For the novice Xiaobai, it is not recommended that you try the Pinduoduo operation. Basic sales should be done well in the early stage.
3. Scene promotion
Pinduoduo's scene promotion is relatively cheap, and the traffic coverage is relatively wide, which is more suitable for novice merchants to operate. Pinduoduo scene is mainly divided into two parts, one is product promotion, and the other is shop promotion. If merchants can accurately grasp the timing of scene promotion, it will bring a lot of traffic to the store.
In addition, if merchants want to get more traffic, they can also use Wanliuyun's new functional traffic hunter to improve the exposure of products, help merchants break through the traffic bottleneck and effectively improve the order conversion rate.
The above is the introduction of how Pinduoduo obtains traffic. In fact, it is not difficult to quickly increase the traffic of their stores. As long as merchants seize the opportunity and do a good job in the refined operation of products, the passenger flow of stores will gradually increase.