Alibaba pointed out that this is the world's largest new retail "smart store", which will provide consumers with a digital experience of seamless connection between online and offline, and also mark the all-round integration of new retail from brand to business circle, from format to city, from eating, drinking, living and living to lifestyle.
This is the first overseas baking factory, located in taikoo hui, a prime location of nearly 3000 square meters in the center of Shanghai. The total area is twice that of Seattle's "old man"!
In fact, this is a "magic factory" in Starbucks coffee industry. In the words of Starbucks CEO: "The choice of coffee baking studio is the future of Starbucks, the inspiration for all your specialty drinks, and the origin of the rare Starbucks reserves you buy. Here you can get a glimpse of Starbucks' past, present and future. "
Simply put, this is a full sensory coffee world that integrates cafes, restaurants, libraries, surrounding shops and production factories. There are raw coffee beans from all over the world. The handsome baker cut the bag and poured the coffee beans into the bean jar. The beans rustled into the bean jar, and there was a sense of healing.