This morning, we held a county-wide fruit circulation work conference, mainly to commend the advanced fruit molecules and large fruit sellers emerging in the county-wide fruit circulation work in 2004-2005, exchange experiences, and mobilize and deploy this year's fruit sales work. Below, I would like to make a few comments:
First, the basic situation of fruit circulation in our county
Our county is the main fruit producing county in Guangxi. In 2004, the county's fruit area reached 360,000 mu, and the output exceeded 4 1 10,000 tons. Farmers' main income comes from fruits. Doing a good job in fruit circulation is related to the overall economic and social situation of the county, to the sustainable development of agriculture and rural economy, and to the success or failure of ecological agriculture. Therefore, our county insists on market-oriented and efficiency-centered, and always regards improving fruit quality and grasping fruit circulation as the main work of the county party Committee and county government. Due to effective measures and correct methods, the national fruit market is becoming increasingly saturated. Under the grim situation of China's accession to the WTO, pollution-free fruits in our county are still sold well in the domestic market, exported to Hong Kong, Macao and Taiwan, and exported to Southeast Asia, Japan, South Korea, Europe and other countries.
In recent years, in order to further enlarge and strengthen the fruit industry in our county, ensure agricultural efficiency, increase farmers' income and the sustained and healthy development of rural economy, ecological agriculture has been continuously pushed to a new level. Our county carefully analyzes and studies the situation, takes effective measures to create a relaxed environment, and constantly creates a new situation of fruit circulation in our county.
First, take the fruit circulation as the top priority of the county. The secretary of the county party Committee and the county magistrate personally grasped the fruit circulation work, and set up a leading group for fruit circulation work with the county magistrate as the team leader, deployed door-to-door personnel, implemented the target responsibility, and mobilized the county's efforts to do a good job in fruit circulation.
Second, cultivate market players and guide farmers to enter the market. The first is to cultivate fruit circulation associations. In order to improve the degree of organization of agricultural products entering the market in our county and give full play to the role of rural industrial associations in various townships (towns), the Federation of professional fruit sales associations was established, the articles of association and various rules and regulations of the Federation were established, and a three-level fruit sales organization network at county, township and village levels was constructed. And trained a large number of farmers to become professional fruit sales and management households, and some villages became professional fruit sales and management households. The second is to set up a fruit circulation enterprise. Through the establishment of fruit circulation enterprises, we will gradually unite loose fruit circulation brokers to better play their role in organizing fruit sales.
Third, opening to the outside world, invigorating the domestic market, introducing foreign products and improving the circulation of fruits. Mainly do a good job in coordinating services, earnestly safeguard the legitimate rights and interests of the majority of merchants, create a relaxed business environment, and attract and encourage fruit merchants inside and outside the county to do a good job in fruit circulation.
Fourth, consolidate the old market, open up new markets and often consolidate the old market in order to further consolidate the market share of fruits in our county in southern provinces and cities and Southeast Asian countries; Opening up new markets means that since September last year, our county has planned and organized promotion in Zhengzhou, Shenyang, Taiyuan and other large and medium-sized cities in the north. Through the activity of fruit caravan going north, the popularity of fruit in our county has been improved, which has laid a good foundation for broadening the sales channels, expanding the sales of fruit in our county and improving the sales scale of fruit in our county.
Fifth, relying on modern industry to develop modern agriculture and invigorate the circulation of fruits. It is mainly to introduce well-known enterprises to our county to engage in fruit processing on a large scale, realize the value-added and efficiency-increasing of the fruit industry, and introduce Huiyuan Group to settle in Gongcheng, which has taken a gratifying step in developing leading enterprises in fruit processing, and at the same time encourage fruit processing enterprises in our county to achieve rolling development. Now, the wild persimmon fruit wine in our county has also been mass-produced.
Sixth, do a good job in quality management to ensure fruit sales. First, do a good job in the production management of pollution-free fruits, and carry out production in strict accordance with the prescribed technical standards and processes to ensure the quality and safety of fruits. The second is to do a good job in commercialization and enliven fruit processing. First of all, take the fresh fruit waxing production line of Huiyuan Juice Factory as an opportunity to guide the majority of fruit farmers to do a good job in the management of cauliflower and pre-harvest fertilizer and water, complete the harvest, and vigorously promote post-harvest grading treatment. At the same time, support and introduce commercial processing production lines for postharvest fruits. Secondly, according to the characteristics of different fruits and the different requirements of consumers, we should comprehensively consider the needs of labeling, preservation, storage and transportation, and do a good job in packaging fruit series with different specifications and levels.
Seventh, strengthen publicity and promotion, and sing the fruit brand. First, do a good job in fruit promotion. In Zhengzhou, Shenyang, Taiyuan and other major fruit wholesale markets in northern large and medium-sized cities, promotional activities were held and exhibitions were held at the South Expo, which expanded the popularity of Gongcheng fruit. The second is to do a good job in advertising. In Quanzhou, Guanyang and other surrounding counties and cities, billboards were set up in important traffic sections and public places, posters, calendars were made and widely posted, so as to seize the opportunity of holding the ASEAN Expo in Nanning and put advertisements for Gongcheng famous fruits on Guangxi TV station. Third, seize the opportunity that the citrus juice processing project of Beijing Huiyuan Group settled in Gongcheng, realize the close combination of Gongcheng ecological brand and Huiyuan brand, and push Gongcheng fruit to the whole country and the world.
Eighth, pay close attention to circulation services and create a good environment. Its key point is to do a good job in information service and rectify market order. The circulation office and relevant departments timely collect and master the information of fruit supply and demand in large and medium-sized cities across the country, and release it to the whole county through the three-level network of county, township and village. Information bulletin boards have been set up in townships (towns), villages, farmers' markets and places where public activities are frequent in rural areas. In view of the problems existing in the fruit circulation environment, they have formulated a special treatment work plan, highlighted the comprehensive management of social security, severely cracked down on personal threats, theft of property and other illegal acts, and protected the legitimate rights and interests of fruit farmers and merchants; Severely investigate and deal with vicious acts such as pit, cheat, slaughter and cheat in fruit circulation, and establish and maintain a fair, just and honest market order; Smooth circulation channels, improve the construction of transportation road facilities, and seriously investigate and deal with bad behaviors such as eating, taking, getting stuck and demanding goods in transportation links and various unreasonable charges.
Although the fruit circulation in our county has achieved initial results, on the whole, the fruit sales situation in the county is still quite grim, so we can't be blindly optimistic. First, the national fruit market continues to be weak and the market competition is fierce. Second, the orange fruit currently sold only accounts for a very small part of the total orange fruit in the county, and the sales task is very arduous. Third, the market economy is difficult to predict, so we must do a good job in fruit circulation in the county. We should not only have a clear understanding of the situation of fruit sales, but also educate the majority of fruit farmers in the county to change their concepts, overcome the idea of reluctant to sell, and sell at a timely and appropriate price, especially to avoid the phenomenon of rotten fruit and falling fruit.
Two, strengthen leadership, raise awareness, form a joint force, and strive to promote the fruit circulation in our county.
(1) Strengthen leadership and attach great importance to it. Leaders at all levels should take fruit sales as an important task at present, townships (towns) should give full play to the role of the leading group for circulation work, the secretary of the township (town) Committee and the mayor should personally take charge of it, and the leaders in charge should pay special attention to it, so as to ensure that the sales work goes smoothly and lose no time.
(2) Increase the promotion of fruits. It is necessary to promote fruits and expand sales by holding promotion meetings, trade fairs and trade fairs. All townships (towns) and relevant functional departments should strengthen contact with new and old customers in other places, inform the production and sales of citrus, Shatian pomelo, persimmon and other fruits in our county, and further do a good job in promotion. News organizations should strengthen publicity and report, make full use of radio and television, internet, newspapers and other news media for extensive publicity and promotion, enhance brand awareness and spread sales information.
(3) Give full play to the role of circulation organizations. All (township) towns and functional departments should organize and guide large growers and marketers to further contact customers all over the country, expand sales outlets, stabilize existing markets and customers, boldly explore new sales methods and open up new markets. In the process of doing a good job in circulation, we should be good at summing up experience, setting a model, popularizing it in an all-round way, and improving the level of fruit circulation in the county. Give full play to the role of professional organizations, improve the degree of organization of production and operators in the county and the ability to resolve market risks.
(four) functional departments should try their best to do a good job in circulation services. Agricultural departments should earnestly grasp technical guidance, strive to improve product quality, build engineering brands, enhance product market competitiveness and expand market share; County circulation office should do a good job in all aspects of circulation, organize meticulously, cooperate with towns (townships), publish information on the Internet, collect, analyze and predict market information in various places, keep abreast of market trends in various places, communicate the relationship between production and marketing areas, invite more foreign businessmen to come in to discuss the purchase of fruits, and provide information services for operators; Industry and commerce, property departments should do a good job in the standardized management of the circulation market, resolutely stop the phenomenon of deducting fruit farmers with Jin, and ensure fair trade; Public security and transportation departments should do a good job in the security management of the trading market and provide a safe and orderly trading environment for operators; Banks and credit departments should provide convenient financial services for merchants and help solve the circulation funds of operators. In a word, all functional departments should work together with Qi Xin to improve quality service and ensure unimpeded fruit sales in our city.
Doing a good job in fruit circulation in our county requires the participation of the broad masses of cadres and people in the county, especially the unremitting efforts of all the bosses present and fruit distributors inside and outside the county. I hope you will constantly sum up your experience, guard against arrogance and rashness, forge ahead and make new and greater contributions to the fruit circulation work in our county. To this end, I would like to give you some hopes: First, I hope that all bosses dare to think, do and take risks, fully learn and absorb the business philosophy of developed areas, set up their own companies or marketing networks, make their own enterprises bigger and stronger, and make new contributions to the fruit circulation in the county. Second, I hope that you will strengthen contact and communication, learn from each other and help each other, especially to avoid vicious competition in external sales and ensure the quality, credibility and sales value of Gongcheng fruit. Third, I hope you can join hands to explore new markets. Joining hands to open up new markets and big markets is the focus of fruit circulation in our county this year. I hope that all the bosses will actively cooperate with the work of the county party committee and government, set up fruit sales franchise stores or counters in Gongcheng, a fruit sales center city, and explore new markets and large markets in a planned, organized and large-scale way. Fourth, I hope that you will give more opinions and suggestions on fruit circulation, and at the same time inform the relevant units and departments of the latest market conditions in a timely manner.
Comrades, fruit circulation is a major event related to agricultural efficiency and farmers' income increase in our county. Leaders at all levels should give full play to the role of advanced education in party member, unify their understanding, strengthen coordination, do a good job in service, do a good job in fruit circulation this year, and ensure the completion of this year's fruit sales task. With the development of rural economy and the acceleration of agricultural industrialization, the task of opening up urban and rural markets and invigorating the circulation of agricultural products is becoming more and more arduous, which puts forward new and higher requirements for farmers' brokers. I hope you will actively cooperate and make persistent efforts. Think of the source when you get rich, think of progress when you get rich, strive to be a diligent and law-abiding leader, guide and lead the masses, and make new contributions to the rural economic development of our county.
Thank you!