1. Protecting consumers' privacy: Effective information data governance can ensure that personal and sensitive information are handled and used legally and safely, and avoid personal privacy being abused or leaked.
2. Maintaining fair competition and market order: by standardizing the data collection and use behavior of relevant entities, we can prevent unfair competition, maintain a fair competition environment in the market, and provide consumers with diversified and reliable choices.
3. Promote economic development and innovation: A good information data governance framework encourages enterprises to legally and responsibly use a large number of collected user data for analysis, research and product innovation and development.