The first stage (200 1-2003): Beijing Dream.
In the early days of its establishment, Beijing Hyundai grabbed the market with "speed", quickly completed product introduction and capacity building, and quickly took root in the China market. In less than a year, Beijing Hyundai successfully launched two main models, Sonata and Elantra, realizing the signing, factory building, production and delivery in the same year. Guided by the policy of "revitalizing stock, rolling development, lean operation, strong entry into WTO and quick victory", Beijing Hyundai has successfully embarked on a road of self-development.
20011017 Jia Qinglin, then secretary of Beijing Municipal Party Committee, met with Zheng Mengjiu, president of Hyundai Motor Group, which officially kicked off the modern cooperation between Beijing Automotive and South Korea. On April 29, 2002, Beijing Automotive Industry Holding Co., Ltd. and Hyundai Motor Co., Ltd. signed a strategic cooperation agreement in Beijing, and the two sides jointly set the goal of driving at the end of the year. 10 10 18, Beijing Hyundai Motor Co., Ltd. was established, becoming the first Sino-foreign joint venture project in the field of automobile production approved by China after China's entry into WTO. 1 month later, the first model-Sonata slowly drove off the production line, and Beijing Hyundai No.1 Factory was officially put into production. On February 23rd, 65438, Sonata's new car launch conference was held in Beijing Hotel, which ended the era when Beijing didn't have its own car, kicked off the revitalization of Beijing's automobile industry, and made the dream of Beijing's automobile industry come true for generations.
On February 24, 2003, Beijing Hyundai completed the first phase transformation of four production lines, forming a production capacity of 50,000 cars. On February 28th, 65438, Elantra, the king of family cars, was officially listed. In the modern development of Beijing, this product plays the role of "main force". In the same year, the contribution rate of Beijing Hyundai to Beijing's GDP reached 8%, and the contribution rate to the industrial added value of enterprises above designated size in Beijing reached 2 1.8%. Among them, the sales volume of Sonata cars reached 52,000, accounting for 65,438+00% of the B-class car market, which set a miracle of the total production and sales in the first year of the automobile market.
The second stage (2004-2008): extremely fast journey.
During the four years from 2004 to 2008, Beijing Hyundai developed rapidly, showing the development trend of rapid construction, rapid network development, rapid product introduction and rapid market response, creating an extraordinary "modern speed" that China automobile industry has never seen before.
In April 2004, the second phase reconstruction project of Beijing Hyundai No.1 Factory was completed, and the engine factory was officially put into production. Beijing Hyundai has completed the leap from 50,000 vehicles to 1.5 million vehicles per year. On February 23rd of the same year, 12, the 200th car of Beijing Hyundai rolled off the assembly line. When the domestic auto market was in a downturn, Beijing Hyundai flew against the trend and completed the annual production task of 6.5438+0.5 million vehicles.
In 2005-2006, Beijing Hyundai continuously improved its product line. On June 16, 2005, Tucson, the first urban SUV of Beijing Hyundai, was officially launched, which became the pioneering work of Beijing Hyundai in the SUV field. /kloc-In September of 0/5, Beijing Hyundai Yuxiang was listed, and in March of the following year 16, Accord was listed. Beijing Hyundai's product line covering A0, A, B and SUV market segments has initially taken shape. On June 5438+1October 65438+May, 2005, Beijing Hyundai delivered the first batch of taxis, and Beijing Hyundai officially entered the taxi market and became the "capital business card".
On March 27th, 2006, the 500,000th car of Beijing Hyundai rolled off the assembly line. On April 18, 2006, the foundation stone was laid for Beijing Hyundai No.2 Factory and Technology Center, and Beijing Hyundai began a new stage of development.
In 2007, in the face of severe market challenges, Beijing Hyundai seized the opportunity and took the initiative to adjust, and achieved major breakthroughs in the construction of procurement system, the adjustment of sales organization and the planning of future products, which laid the foundation for Beijing Hyundai to achieve sustainable development. In August, Beijing Hyundai Engine No.2 Factory was officially completed and put into operation, which enhanced Beijing Hyundai's market adaptability. In June+10, 5438, Beijing Hyundai completed the regional adjustment and established three business divisions and 12 office, which realized the forward movement of the sales center and effectively improved Beijing Hyundai's responsiveness to the market.
On April 8, 2008, Beijing Hyundai No.2 Factory was completed and put into operation, and the first phase of the technical center was completed. Beijing Hyundai has transformed from a single automobile manufacturing enterprise to a multi-functional automobile enterprise.
Stage 3 (20/200912): Steady progress.
From 2009 to 20 12, Beijing Hyundai began to enter an important period from quantitative change to qualitative change. At the present stage, Beijing Hyundai has forged "modern speed" with "modern quality", changed from "product-centered" to market demand-oriented, constantly improved its brand power, and comprehensively improved its product quality and customer satisfaction.
In 2009, Beijing Hyundai achieved a "triple jump" in sales volume within one year, with sales exceeding 30,000 vehicles in 1 and February, 40,000 vehicles in March, 50,000 vehicles in April and 60,000 vehicles again in September. In that year, the sales volume of Beijing Hyundai reached 570,000 vehicles, a year-on-year increase of 94%. The growth rate ranks first among domestic joint venture car companies, and the production and sales volume ranks fourth among domestic car companies.
20 10 is the year of connotative growth management innovation defined by Beijing Hyundai, and the strategy of "D+S" (mid-to-high-end vehicles +SUV models) is formally put forward, focusing on increasing the proportion of mid-to-high-end vehicles and SUV products in the sales of all models. On April 8, ix35, which is responsible for Beijing Hyundai's important mission of entering the high-end automobile market and brand promotion, went public. On the same day, the 2 millionth product of Beijing Hyundai officially rolled off the assembly line, and it took Beijing Hyundai 88 months to become the fastest enterprise to achieve production and sales of 2 million vehicles. 165438+1On October 28th, the foundation stone was laid for Beijing Hyundai No.3 Factory, and it steadily marched into the enterprise with annual production and sales of one million vehicles. Beijing Hyundai has firmly settled in the first camp of China passenger car industry.
20 1 1 On April 8, 2008, Beijing Hyundai released a brand-new brand slogan "New thinking, new possibilities." Continue to deepen the strategy of "connotative growth". On the same day, the eighth generation Sonata was officially listed, which blew the horn of Beijing Hyundai brand promotion. In the same year, Beijing Hyundai entered the "3 million club" and reached a critical period from quantitative change to qualitative change, from development speed to brand promotion.
20 12 On August 23rd, Beijing Hyundai brand-new model "Elantra Langdong" was officially launched, covering the middle market with Elantra and its family-run Elantra. On the same day, Beijing Hyundai No.3 Factory was completed and put into operation, and the annual production capacity of Beijing Hyundai increased from 600,000 to 6,543,800+000, entering a club with an annual production and sales capacity of one million vehicles. In 20 12, the 4 millionth car of Beijing Hyundai rolled off the assembly line, and the brand-new "T-power full-size luxury SUV" went on the market.
The fourth stage (from 20 13): the second leap.
Beijing Hyundai defined 20 13 as the first year of brand, and put forward "modern brand serves modern customers" to realize the "second leap" of the enterprise. Under this guidance, Beijing Hyundai put forward a brand-new brand strategy of "from modern to future", which opened a new era of brand promotion.
201165438+1October 19, Beijing Hyundai MISTRA went on the market, and together with the eighth generation Sonata, it formed the "Gemini" of Beijing Hyundai's mid-to high-end cars, beating gongs and drums for Beijing Hyundai's brand take-off.
12 On February 23rd, Beijing Hyundai sold100000 vehicles/accumulated sales of 5 million vehicles, and the brand strategy conference was held in Beijing National Convention Center. Beijing Hyundai has officially passed the "two million" automobile production and sales mark, which is the third single automobile brand with annual sales exceeding one million in China after Shanghai Volkswagen and FAW-Volkswagen. And become a brand that has achieved "5 million vehicles" in the shortest time in China. On the same day, Beijing Hyundai officially released a brand-new brand strategy "From Modern to Future", which comprehensively improved brand management from product planning, brand marketing and operational services, and kicked off the road of "modern brand" promotion in the new decade.
On June 2014 10/0, Beijing Hyundai high-end small SUV ix25 was listed in Guangzhou. Ix25 is another brand-new model launched by Beijing Hyundai to meet the demand of the fast-growing small SUV market.
201410 122 October, the anniversary of the founding of Beijing Hyundai12, also ushered in an important moment when the 6 millionth car rolled off the assembly line. At the same time, Beijing Hyundai's "Funding Project for Hope Primary School in Baogunao Township, Qiaojia County, Yunnan Province" was officially launched. Beijing Hyundai has started a new journey of enterprise development with the heart of responsibility.
2065438+On March 20th, 2005, the ninth generation Sonata, a new generation of Beijing Hyundai medium and high-level strategic car, was listed in Shenzhen, together with the classic Sonata (the eighth generation Sonata) and the famous map. Form a product front with cross layout and complementary advantages to provide consumers with diversified and high-end new choices.
201April 3, 5 "Inspire Beijing-Tianjin-Hebei? Breaking the New Blueprint-Beijing Hyundai Cangzhou Factory Launch was held in Cangzhou, Hebei Province. Cangzhou factory is the first time that Beijing Hyundai has invested and built outside Beijing. Adjacent to Beijing-Shanghai Expressway, it covers an area of 1, 9 1, 000 square meters. It is expected to be completed by the end of 2065, 438+06. An economical car and a modified SUV will be put into production in the first phase.
20 15 June 23rd, Dancing Yangtze River Economy? * * * Win in the West Future-Beijing Hyundai Chongqing Factory Launching Activity was held in Yufu Industrial Zone, Liangjiang New District, Chongqing. Chongqing factory is the second factory started by Beijing Hyundai in 20 15, and the first factory invested by Beijing Hyundai in southwest China. The factory is located in Yufu Industrial Zone, Liangjiang New District, Chongqing, covering an area of 65.438+0.87 million square meters, with a total investment of 7.75 billion yuan. It is expected to be completed and put into operation in early 2065.438+07. A brand-new A0-class car and a brand-new A-class car will be put into production in the first phase.
On September 5, 20 15, Beijing Hyundai brand-new SUV brand-new Tucson was listed in Chengdu. In the safety collision test conducted by the new C-NCAP regulations, the new Tucson achieved five-star excellent results, bringing consumers a safe, convenient and comfortable driving experience and intelligent life enjoyment.
201510/6, the third anniversary of the founding of Beijing Hyundai/kloc-0, the cumulative production and sales exceeded 7 million vehicles.