Question 2: Are running and stepping on a plate synonymous? Running plate is a technical term of real estate, which mainly means a thorough understanding of newly opened projects. Mainly suitable for real estate agents. It is a real estate agent who wants to know more about the real estate, community layout, surrounding facilities and community details within the scope of practice (business circle) through on-the-spot investigation and investigation, so as to achieve the purpose of "seeing is believing".
Reconnaissance refers to going to the field to see the real estate and understand all aspects of the real estate. Non-professionals generally say that they look at the building.
Refers to the real estate practitioners (generally refers to specialized market researchers or planners) to other developers' projects to understand the situation, conduct field visits, and provide reference opinions for their own companies.
Usually take the form of concealing the true identity and purpose to know the price, management and sales of real estate projects, as well as the size, orientation, interior decoration, property management, greening, land for public facilities and so on.
Almost every real estate company will carry out this activity to get information about competitors or markets. Generally, when establishing a school specializing in land and real estate, students will be organized to explore the market or assign homework, so that students can go to real estate to collect information and use the professional theoretical knowledge learned in class for analysis. This is also a professional practice.
As can be seen from the above, running the market is mainly about the intermediary's understanding of newly-opened buildings or surrounding buildings (how many houses are there in the community and how many are to be sold/rented). The second step is mainly to understand the situation of competitors, so as to make good strategies in future sales.
Question 3: How do newcomers run and how do they run?
Running plate is a technical term of real estate, the main consciousness is to understand the newly opened projects thoroughly, which is mainly suitable for real estate agents. According to Xu Donghua, a well-known training lecturer in the industry, "running the market" means that real estate agents have a deep understanding of the real estate, community layout, surrounding facilities and community details within their business scope (business circle), and achieve the purpose of "seeing is believing" through field visits. As a professional real estate agent, if you can't understand the characteristics and selling points of your business circle, it can be said that you are irresponsible to your customers and it is difficult to gain their trust.
1. Understand the purpose of running the market: mainly to communicate with the owners or customers in the future.
2. Tools needed: maps, pens and paper, and operation forms of real estate companies.
3. Understand the project: name, address, developer, property management, management fee, parking fee, number of residential buildings, building year, number of households on one staircase, apartment area, market price and rental price.
Well-known lecturer Xu Donghua believes that running should at least do the following:
1. It is recommended to run in big communities, because big communities are more active in transactions and have greater billing opportunities.
2. You can know the information of related communities through the intermediary company's system.
3. Understand the distribution position of each building in the community, the greening of the community, the year of completion, and the main composition of residents;
4. Property right status and turnover rate of the community;
5. The main supporting facilities around the community, such as bus stops, transportation networks, kindergartens, primary and secondary schools (whether it is important and admission conditions), medical facilities, leisure facilities (parks, gyms), and life shopping (supermarkets);
6. Cost of living, such as property fees and surrounding prices;
The core of the market is to refine the selling points of the community, so that consumers who don't understand this business circle can have a preliminary understanding of the business circle of buying houses through the statement and leadership of brokers.
Question 4: Experience of real estate market. . . . Real estate agents must be a walking map of their work area. It's hard to imagine that a real estate agent who doesn't know the southeast and northwest of his city, is not familiar with urban roads and doesn't know the direction of the building can do well. This section describes in detail how to run the market.
First, the purpose of running the board
(1) Help and urge real estate consultants to become "geography experts" and "real estate experts" in Shenzhen through the running plan, establish the overall market concept needed by the industry as soon as possible, accumulate the basic business information needed for the post, and improve their professional skills.
(2) By operating taxis, we can master the geographical features, commercial features and real estate situation of this area, and provide customers with more detailed and professional taxi services.
(3) Through the road show, road runners can hone their will, correct their industry concepts, and cultivate the proper character and professionalism of real estate agents.
Second, the operation requirements and related guidelines
Urban "geographical connectivity" ―― Grasp the urban structure, road direction and road characteristics as a whole.
1, master urban structure, road direction and road characteristics.
* * * The city is divided into several areas. See the map of * * city for the regional boundary.
With the constant change of urban planning, the geographical appellation established by ordinary people is particularly important for geographical indications.
2. Realize the quick and easy conversion between site impression and map logo.
Map identification direction is up north and down south, and a map of planned running should be drawn before running every day;
In the actual operation process, record every property along the way and make arrangements during the operation;
Finally, the map panorama and field impression are formed in your mind.
3. Be familiar with the supporting facilities of the community or real estate: kindergartens, primary schools, middle schools, food markets, restaurants, parks, large markets, cultural and sports facilities, etc.
4. Be familiar with traffic routes, specific bus stops and minibus trips, find the location of bus stops, and record the trips and fares of all passing buses.
Third, the evaluation criteria for the operation of operators
(a), the operation standard of plate attribute survey
1. For the project investigation of the property for sale, the project questionnaire specified by the company must be filled in carefully.
2. For the property that has been occupied for less than one year, the column of "discount price" required in the project questionnaire can be left blank, and other columns can be filled in as required.
3. For properties that have lived for more than one year, the columns of "architectural design", "environmental design", "discount price" and "contact telephone number" required in the project questionnaire can be left blank, and other columns can be filled in as required.
4, operation plate diagram operation standard
In addition to the requirements of the operation guide, it is also necessary to know the situation of the property under construction and the open space to be built, and mark it on the operation diagram.
Four. Running coach's work guide
(A), running coach's responsibilities
1, objectively speaking, running is a chore. New employees not only have to bear mental and physical efforts (such as coming back from running every day, but also painting and completing project investigation), but also face economic pressure. In this process, people keep leaving;
2. How to help new employees take the first step smoothly after joining Chuanghui Rental and Sales, and lay a good foundation for them to grow into qualified or even excellent real estate consultants in the future, is the great responsibility of our new employee instructors.
(2), the main points of running counseling.
1. Explain the function of running board to freshmen.
No matter how busy you are, you must meet your new classmates on the day of registration. On the one hand, we can understand the difference between his past industry and his present work, so as to make targeted work arrangements. Secondly, it can also make freshmen feel the care and help from unfamiliar working environment and enhance their sense of belonging to the team.
In the process of communicating with new students, it is necessary to explain the functions and related requirements (usually called brainwashing) to help them understand that running is a compulsory course for all marketers who are engaged in the real estate industry and recruit and create brilliance, and it is the most basic and indispensable step for them to grow into professional real estate consultants trusted by customers. Through such communication, new employees can improve their attention and enthusiasm for running.
2. Make clear the key points for new employees.
Remind new employees to buy a map of Shenzhen, check the map in advance before running and determine the work route for the next day.
According to the requirements of the Operation Guide, provide guidance, focusing on the investigation of main road community living facilities, landmark properties, institutions, large public facilities, properties under construction, preparation and pending construction.
If possible, arrange a new employee who is already on duty at the scene to exchange experience with him, and with the help of the enthusiasm of new employees, stimulate the enthusiasm of newcomers who are about to start running.
3. When you hand in your homework twice a week ... >>
Question 5: I love the recruitment of my family. What does it mean to let you know the neighborhood around the store before you join the job? Generally, several communities will be designated for you to get familiar with.
Question 6: How do new salesmen of second-hand housing sales run the market is to remember the location of surrounding communities and the details of real estate. Remember that customers ask you where Xiaoding is, which developer and which Wu Ye, how to pay water, electricity and gas, and how much Wu Ye spends. Anyway, the more detailed, the better.
Question 7: How do novices go to the real estate first when doing real estate release? They are talking about purpose.