News: News can be event news, such as Sichuan earthquake, WeChat online and so on.
Soft news: Soft news is embedded in the news through some technical explanations or some usage methods, such as "Why bother to invite you to talk about marketing", which is typical soft news, but there is another way to write the brand properly in the news to be considered soft news.
Comments: Comments, as the name implies, are events, people and opinions. Write some comments, analyze them, and then write your own views, the development and advantages of the industry, which is considered as comment news.
Interview: Interview is a positive way of news. For example, a news report such as "Why the Post-90s Chief Internet SEO Leader" is an interview, and an interview is an introduction to netizens by journalists, well-known media people, hosts, people, enterprises and shops.
Select a news publisher
Now that we know the types of news, what kind of people can publish news?
Not everyone can post news casually. If it is an interview news report, news and news, it must be a newspaper reporter, a well-known media website and a well-known media person. For example, He Kuzong, a well-known media person, can publish it. For example, events, comments and blogs can be published by a writer from the media, but only the one he is familiar with. For example, when he writes about sports, he can only publish sports events and comment on news. And he must be a V-certified writer on that website.
The choice of news form
When you need to promote, you must know what kind of news is used to raise awareness, what kind of news is used to attract customers, and news news is used to face search engine optimization rankings. This is very particular, and the general publishers will not optimize it, so there are very few publishers who optimize it. It can be said that there are few in China. Why do you say that? The first person to do optimization will not manage news across banks, and media websites and journalists don't know how to optimize this piece, and even if they do, they won't help you. So I understand that you still need to solve it yourself like a set of methods. If you can't solve it, you can get information on this website.
Selection of platform
There are many platforms we choose to publish, some are professional publishing Internet information, and some are e-commerce. We should pay attention to whether news is published through large channels or small channels, and the prices are different. There are also different websites with different popularity and different news prices. This needs your own consideration.
Write news articles
There are three ways to write news articles. The first way is to write your own news articles, but your own news articles must conform to the most basic news format. If you don't meet the news articles, you can't pass them, and general news websites can't bring contact information. Most websites can have links. The link is hidden in the source function. The format of the press release is as follows
Structure: It includes five parts: title, introduction, theme, conclusion and background. The first three are the main parts, and the last two are the auxiliary parts.
Title: Highly summarized and eye-catching.
Lead: used to prompt the important facts of news, so that readers can see at a glance.
Subject: After the introduction, it is the backbone of news, the central part of focusing on events, explaining problems and expressing opinions, and the focus of the whole article.
Conclusion: Generally, it refers to the last sentence or paragraph of a message, which is the end of the message. It is optional according to the needs of the content.
Background: It is the historical situation or existing environment and conditions of things, and it is a subordinate part of news, often inserted in the main part, as well as in the introduction or conclusion.
Author's abstract
After it's all written, it's the publisher who releases the news. After publication, it can be approved by the editor. There is another difference on the news website that needs to be explained. Some are news source and some are not news source. news source can be found in Baidu News Search.