This is to praise McDonald's by name. For a long time, its happy paradise meal always comes with a children's toy, which is actually an invisible blind box set meal, and the toy is constantly updated. The Minions series was released this time, and the HelloKitty series may be released next time, and IP toys are continuously launched, which can continuously attract customers to pay the bill.
In addition to asking customers for design suggestions for new packaging, McDonald's also consulted its global advisory Committee. The Global Advisory Committee is an independent organization composed of professional consultants in nutrition, public health and medical care. These foreign experts also emphasized the importance of providing food nutrition information to consumers, and supported the more intuitive transmission of food menu information about McDonald's to consumers through new packaging.
McDonald's is headquartered in Oak, Illinois, USA. Brooke? Is an international company with billions of dollars in assets. McDonald's is a global fast food group. Since its founder Rick Locke opened a restaurant in Illinois in 1955, it has opened more than 30,000 restaurants in more than 20 countries and regions around the world, and it is still developing rapidly.
There is often only one blind box between children and adults. In early July, McDonald's launched 70 Minions blind boxes, which caused a "yellow storm" on social media and was highly discussed. In fact, this is not the first cooperation between McDonald's China and Minions IP images. According to incomplete statistics, Minions has appeared in McDonald's restaurant in China at least five times since his birth.
On the evening of July 23rd, Ai Caijing came to a McDonald's store in Chaoyang District and ordered the Golden Arch B combination of McDonald's on the in-store ordering machine. The machine shows that the price is 49 yuan. When choosing McDonald's App click delivery service, the same Golden Arch B package has arrived in 55 yuan.
Interestingly, they will be awakened by McDonald's "perfect score" breakfast that falls from the sky. Under their guidance, TOP Jun discovered a "perfect wake-up activity" jointly created by Aauto Quicker and McDonald's: a special 72-hour live marathon.
"Because of the strong performance of McDonald's Japan business in the past few years and our confidence in the local management team, we think it is the right time to gradually reduce our shareholding in the Japanese market. This decision provides us with additional financial flexibility in implementing the capital allocation strategy. "
On July 29th, 2020, McDonald's China "Summer Light Chasing Plan" came to the 24th stop-Beijing! At 5 o'clock in the morning, users stayed at home and watched the first light of the Forbidden City watchtower online. Since July 6th, McDonald's China announced the launch of a 28-day "Summer Sunshine Sun Chasing Program", which will be broadcast live in 28 places in China for four consecutive days. At the same time, McDonald's will distribute 20,000 breakfast coupons in the one-hour live broadcast every day to encourage fans to enjoy a hearty breakfast after watching the live broadcast and start an energetic new day.
"What is this? My McDonald's can also add salt to Sprite and turn it into salt soda! " "Don't talk about Chili powder, French fries can also be served with Chili, and salt and pepper French fries are delicious ~" "Cut, what are you? My KFC in Qingdao still sells beer! "
"Xu Lan Yu, what's your New Year's resolution?" Teacher Wang asked kindly. "God, how could you call me!" Zheng in my heart, my face suddenly turned red. I faltered and dared not speak. Wang Lao, the teacher of Qingpu, said with a smile, "Never mind, tell me! Maybe I can meet your New Year's wishes. " I looked down and said softly, "I want to eat McDonald's!" " "The words sound just fell and I burst into laughter in the classroom. When I heard the laughter, I regretted it very much. I bowed my head deeply.
On July 23-24, Ai Caijing visited and found that this "mystery" of McDonald's did exist, and the takeaway price was higher than the in-store vegetable price to varying degrees. Moreover, KFC and Burger King, two western-style fast food brands, have different degrees of premium on the take-away platform.
ChrisKempczinski, CEO of McDonald's, said in a conference call that with the reopening of more and more McDonald's stores around the world, customer enthusiasm is unprecedented. They are working with the local government and police to find ways to avoid long queues. At the same time, we will also do a good job in epidemic prevention, such as separating employees from customers with glass windows, marking on the floor to keep social distance, taking employees' temperature, and trying to use non-contact payment methods.