Operation strategy of mobile e-commerce

E-commerce is developing, B2B is popular in all walks of life, and some websites mainly focus on free B2B (such as Jiangxi Business Network) for word-of-mouth publicity. Mobile e-commerce is also developing with B2B. Business strategies that merchants should pay attention to in mobile e-commerce. Guo, a senior Internet data analyst, made the following analysis on related issues: An important fact is that mobile device users have been online for many years, which has an important impact on the application of mobile e-commerce. Gone are the days when multi-channel marketing of e-commerce websites dominated a single transaction. The methods used in mobile e-commerce applications are revolutionary, rather than passive reactions and stateless transactions.

Marketing is generally carried out through separate channels, such as email or offline mechanism. Nowadays, mobile applications need to be online all the time. They are not lazy about users' direct actions to provide preferential and valuable services, but rely more on users' indirect activities, such as logging in or visiting a website. A milestone of web pages and mobile solutions is their ability to link seamlessly. Service-oriented architecture allows different applications to communicate with each other in an unprecedented way. The key to the application of modern mobile e-commerce is to integrate various resources and provide value for customers.

It is not satisfactory to integrate the front end like social networks, or provide discounts and promotions at the back end, but it plays a key role in the success of mobile e-commerce applications. Now, it's time for players to pay attention to partners and other integrations that can provide them with more value besides mobile apps. This is the beginning of the proliferation and development of mobile devices, that is, various devices run on different platforms. Presenting products and e-commerce transactions in the most intuitive way is an important differentiated feature of successful mobile e-commerce applications.

The definition of mobile interface must be related to local use and web technology; Focus on priority products according to the size of user equipment; Have the correct back-end information architecture, so that different devices can present the best product information. These factors are not only unique to mobile devices, but also very important for mobile e-commerce applications.

The transformation of "consumer software" of mobile devices is supported by terminal web services, cloud computing and service-oriented architecture. Mobile e-commerce applications need to combine them with the inherent functions of mobile devices to provide completely different user experiences.

In this busy and fast-developing city, many people have chosen mobile phones, mobile Internet and mobile e-commerce.