The prerequisite for triggering the rise of big data is: 1. The society has completely entered the network and informationization, and people's basic necessities of life have been transformed. The development of mobile internet has deepened people's dependence on the network, and more human thoughts have been digitized and informationized.
2. The rapid development of information technology and Internet has promoted breakthroughs in data link technologies such as data transmission, data storage, data processing, data analysis, data distribution and data display. The rapid application of cloud technology reduces the cost of data collection, data storage, data analysis and processing, data application and other services, improves efficiency and provides more reliable services. The rapid development and stability of technology platform provides a solid foundation for big data business services.
3. With the continuous development of the Internet, the competition is becoming more and more fierce, users' time is seriously fragmented and squeezed, and the competition among Internet vendors is becoming more and more fierce. Manufacturers need to further improve the quality and accuracy of services. Therefore, competition leads to the detailed analysis of user behavior data and hot data, and through the analysis of user data, we can find out the core demand points and trends, provide better services for users, promote service upgrading, and establish core advantages and competitiveness.