A Brief Introduction to the Author of New Generation Business Model

Author: (Swiss) Alexander Osterwalder (Belgian) Yves Pigneur Translator: Wang Shuai Mao Xinyu Wei Yan Illustration: Alan Smith.

Alex osterwalder, author, Dr. osterwalder is a writer, speaker and consultant in the field of business model innovation. The practical business model design method designed by him and Dr. Yves Pigneur is widely used in companies in various industries, including well-known companies such as 3M, Ericsson, Capgemini, Deloitte and Telenor. He helped set up and sell a strategic consulting company. He worked in an international non-profit organization in Thailand to fight AIDS and malaria. He is also a researcher at the University of Lausanne, Switzerland.

Yves Pinel,

Since 1984, Dr. Pigneur has been a professor of information system management at the University of Lausanne and a visiting professor at Georgia State University in Atlanta and the University of British Columbia in Vancouver. As a main researcher, he participated in many research projects, involving information system design, requirements engineering, information technology management, innovation and e-commerce.

Allen Smith, Allen is a thinker who has both details and the overall situation. He is the co-founder of the sports company. In sports, he cooperates with customers and integrates community knowledge, business logic and design thinking. The strategies, communication contents and interactive projects finally designed are all works of art from the future, but they can never be divorced from real life. Why? Because he designed every day and every project as a dream.