The following is a detailed introduction:
The concept of network marketing:
Network marketing is an integral part of an enterprise's overall marketing strategy, which is carried out to achieve the overall business objectives of the enterprise, and is a variety of activities in the network marketing environment created by the Internet as the basic means. "This is the definition of network marketing, which is widely quoted in various online marketing textbooks and online marketing papers.
Network marketing includes: network marketing, internet marketing, network marketing, network marketing, etc. These words all have the same meaning. Generally speaking, network marketing is a marketing activity with the Internet as the main means.
Network marketing has strong practical characteristics, and it is more practical to find the general methods and laws of network marketing from practice than empty theoretical discussion. Therefore, how to define online marketing is not the most important. The key is to understand the true meaning and purpose of online marketing, that is, to fully understand the new marketing environment of the Internet and provide effective support for enterprise marketing activities by using various Internet tools. This is why we must attach importance to the practical methods of online marketing in the research of online marketing.
Methods of network marketing:
The function of network marketing needs to be realized by one or more network marketing methods. Besides search engine registration, common online marketing methods include keyword search, online advertising, TMTW call paid advertising, link exchange, information release, integrated marketing, mailing list, licensed email marketing, personalized marketing, membership marketing, virus marketing and so on.