1. What is the reason for the low consultation rate of Taobao?
1, the foundation of the store and the baby is not enough to attract customers to place orders, which may be due to the description of the goods, the basic sales volume, the basic praise, and of course the price.
2. The people who enter the store are not your precise target group. If your store sells men's products but all the people who enter the store are women, there will definitely be no transformation.
Also, the products in your store are aimed at learners, but the people who enter the store may be office workers, which will also lead to no conversion.
Therefore, we can start from these two aspects, do a good job in the foundation of shops and babies, and do a good job in Taobao crowd labeling.
Second, how to improve the click rate?
1. Baby main picture.
Baby, the main picture is the first impression to the customer. Pay attention to the following aspects to do a good job in the baby's main picture:
The main picture should highlight the characteristics of the baby.
B The main screen should be creative, and the size of the background and baby in the screen should be set reasonably, without leaving too much space. All materials should be harmonious and beautiful.
C the size of the main drawing should be reasonable and the quality of the main drawing should be guaranteed. Can't be blurred.
2. Baby promotion title.
Baby's promotion title is a basic threshold to attract click-through rate. Therefore, the seller's promotion title should accurately grasp the buyer's needs, and the title should be marked and not blindly copied.
At the same time, the readability of the title should be guaranteed. In addition, you can add some hot topics and have more gimmicks. For example, star's wedding dress, Tik Tok's wedding dress and so on.
3. Baby details video.
The baby detail video is as attractive as the baby main picture, but the dynamic effect is better than the static one.
Therefore, making a detailed video of the baby is also a big helper for Taobao stores.
For example, many clothing and cosmetics babies have made videos of baby details, and the upper body effect and use effect of clothing and cosmetics models are clear at a glance. It is even more exciting for consumers. The click rate is naturally higher.
4. Carry out promotional activities.
It is very beneficial for shops to do some promotional activities from time to time, such as festivals. There are official festivals and national statutory festivals in Taobao.
Sellers can also customize some festivals belonging to their own stores, which can attract customers and improve the click-through rate. Send some coupons in the process of promoting festivals.