Most business elites have a hobby of reading, and classic business works often have a subtle and profound impact on their management, life and even life after they are hidden. Valuable words and the ideas they carry should be shared and benefited by more people.
Therefore, we have carefully selected 250 senior managers from Shanghai, Beijing, Guangzhou and Chengdu-all of them work for more than 300 companies and hold positions above department managers in their respective companies, with an annual salary of about 400,000 yuan. Ask them to choose the top ten "commercial works" that have had a profound impact on them and are therefore the most respected.
The following is a top ten list based on feedback:
First place: The Art of War by Sun Tzu.
The Art of War was written by Sun Wu in the Spring and Autumn Period of China. It has been more than 2500 years. It is the oldest existing art book in China and even in the world, and has always been regarded as a treasure by politicians, strategists, businessmen and scholars.
Many large Japanese companies regard Sun Tzu's Art of War as a must-read for senior managers. Kenichi Ohmae, the chairman of McKinsey & Company, once said, "No book has provided us with such rich management ideas as The Art of War". Takeo Hashimoto, former chairman of Toyo Precision Industry Co., found that Sun Tzu's art of war was helpful to business and quickly brought it back to life. To this end, he wrote a monograph "Guiding Business with Sun Tzu's Art of War", which became a best seller.
Famous American institutions of higher learning, such as Harvard Business School, have also integrated Sun Tzu's Art of War into the strategic curriculum of MBA.
The book *** 13, about 6000 words, is recognized as the most authoritative "military strategy" book, and is also regarded as a philosophical work on strategic management, cost management, marketing and competition.
Second place: "From Excellence to Excellence"
Jim, author of the super best-selling book "The Foundation is Evergreen"? Collins 200 1 is the top ten business books of Businessweek this year.
Collins and his research team spent five years reading and systematically sorting out nearly 6,000 articles, creating 384 million bytes of computer data, and analyzing every company (* * * 1400) in Fortune magazine's top 500 rankings over the years since 1965. The research results are shocking-only 1 1 companies have achieved the leap from excellent performance to excellent performance. Collins compared this 1 1 company with other companies, and analyzed the internal mechanism to realize this leap.
Amazon Bookstore's praise for this book is, "This is the kind of book that managers and CEOs need to read over and over again in a few years."
Third place: "Jack? Autobiography of Welch (Jack: The Straight Jack Welch)
Autobiography of the world's first CEO. The English version of this book was published on September 1, 200 1 1, and immediately ranked fifth in Amazon's sales list. The reward of this book is as high as $7 million, and it is regarded as the "CEO's Bible" by managers all over the world.
Welch is the tiger Woods in management. In this book, he revealed the management secret for the first time: how to upgrade GE from the tenth to the second in the world in just 20 years, and its market value increased by more than 30 times, reaching 450 billion US dollars, as well as his growth years, successful experience and business philosophy. This autobiography is his last big move before retirement.
Buffett recommended this book like this: "Jack is Tiger Woods in management, and all CEOs want to emulate him. Although they can't catch up with him, they can get closer to him if they listen to him carefully. "
Fourth place: Drucker's management thought.
Peter. Drucker, a famous American management scientist, is the founder of modern management theory. His outstanding academic achievements have brought him more than 20 honorary doctorates. Business Week called it an "immortal master of contemporary management thought", and The Economist even called it a "master among masters".
Drucker began to discuss the well-known topics in management: competitive strategy, organizational design, cost accounting, entrepreneurship and management information 10 or 20 years earlier than anyone else. He emphasized the humanization and practicability of management with three famous questions: "What is your business? Who is your client? What is the value of customer perception? " Explain the "enterprise theory" in simple terms.
Although Peter? Most of Drucker's management works were published before 1982, but Forbes magazine still honored him as the most influential "father of modern management" in the world for a century.
Fifth place: The Pursuit of Excellence.
1982 Tom? Peters and Bob? Co-authored by wortmann. One of the most influential management books in the 20th century, the first business book with a sales volume of over one million, has been on the bestseller list in The New York Times for three consecutive years, with a total circulation of over six million copies in the United States. In fact, this book has promoted the maturity of the commercial book publishing industry.
This book originated from an internal project of McKinsey, a famous consulting company. At that time, the American business community was troubled by the aggressive expansion posture of Japanese companies. Compared with Japan's strict institutionalized management, American company leaders have become ridiculed imbeciles in the face of strong individualistic employees. The pursuit of Excellence plays the role of American business savior.
This book sets a positive goal for management, rather than emphasizing the problems faced. The eight characteristics of excellent enterprises put forward by Peters almost laid a model for enterprise management in the next 20 years. Today's business leaders admit that they are deeply influenced by these principles. It is also the most influential western management book in China, with five Chinese versions and a total circulation of over 500,000 copies.
Because of this book, Tom? Peters (the first author) has also stepped into the ranks of the world's top management masters from an "insignificant person" of McKinsey & Company.
Sixth place: Built for Endurance.
1994 Jim? Collins' works. This book studies the experience of 65,438+08 "evergreen trees"-very successful and dynamic companies, including industry leaders such as Wal-Mart, Hewlett-Packard, Procter & Gamble, 3M and Sony.
This book studies events, not human nature. The author shows us the growth and consolidation of the company and the role of the company, organization and people in the organization from the perspective of people. It mainly answers the question: how do these enterprises gain advantages and develop for a long time? More importantly, enterprises must constantly reform and reflect on themselves in the process of development, so that advantages become the company's characteristics.
Former us secretary of health, education and welfare John? W? Gardner's evaluation of this book is, "This is a book worth reading for every manager."
Seventh place: Only paranoia can survive.
The author of this book is considered to be the most innovative entrepreneur in America-Andrew, former CEO of Intel? Grove, this is his 1992 book, which is recognized as a must-read for business and a classic of contemporary leadership art.
The contribution of this book to business thinking is that Grove provides a new way to deal with the nightmare that every leader fears-the development of enterprises will have a strategic turning point. When enterprises have the opportunity to rise to a new height, it may also mark the beginning of decline. In this process, "paranoid" management can keep the company cautious enough to always be on guard against others attacking and stealing your business; As a manager, we should also spread the awareness of prevention to employees, so that they can spend the strategic turning point with business leaders and embark on a higher development platform.
Under Grove's paranoid management, Intel became the largest computer chip company in the world.
Eighth place: marketing management.
Philip? Kotler is one of the most influential marketing authorities. His book "Marketing Management", published in 1967, has become the most popular teaching material of American School of Management. It has been published in 10 version, which is called "century edition" and has been translated into more than ten languages, and has been highly valued by management scholars and business circles all over the world.
Kotler's classic marketing works not only inherited the research results of Odson, Howard and McCarthy, but also comprehensively developed the contemporary marketing management theory. The core point of this book is that marketing management is a process of sub-planning and control of various objectives of an organization by creating, establishing and maintaining beneficial exchanges and contacts with the target market.
It is worth mentioning that in his book Marketing Management-Asia Edition, kotler also quoted the discussion of Sun Tzu's The Art of War.
Ninth place: "Buffett's Way"
Robert? This book by Hagrid Sturm is a best seller in The New York Times. Forbes magazine believes that "this book is by far the most important masterpiece of stock investment, which clearly solves the mystery of Buffett's unparalleled investment performance".
All the charm of this book comes from Buffett himself-1956 started with 100 dollars, and so far his personal assets have exceeded1600 million dollars, making him the "number one stock king in the world".
This book reveals his seemingly simple but extremely profound investment principles: paying attention to the intrinsic value of stocks, buying stocks whose market value is lower than the intrinsic value, holding them for a long time, paying attention to the profitability of enterprises, ignoring market changes and not worrying about short-term stock price fluctuations.
Buffett once said, "Even if Federal Reserve Chairman Alan Greenspan secretly tells me the monetary policy for the next two years, I will not change any of my actions." Among the top ten fund managers in the world selected by The New York Times, Buffett ranks first, while Soros, who is widely known, ranks fifth. Moreover, he is the only rich man in the world whose assets exceed $654.38+0 billion, and all his wealth is earned in the stock market.
Tenth place: positioning.
More than 20 years ago, American Advertising Times magazine invited young marketing experts Reese and trout to write a series of articles on new thinking of marketing and advertising, with the total title of "The Age of Positioning". After 20 years, the concept of positioning has been deeply rooted in people's hearts.
And in 200 1 year, the American marketing association selected the concept that had the greatest influence on American marketing in history, and the result was not Rolls-Royce? Rivers USP, David? Ogilvy's brand image, Philip? Kotler's marketing management theory and consumers' "delivered" value are not Michael? Porter's competitive value chain theory, but ai? Reese and Jack? Trout's "Orientation" Theory.