How to write the company's vision for the future [3]
After entering 20 17, we will find that seo is becoming more and more difficult to do, especially in April, when Baidu updated its algorithm, a large number of websites were affected and many webmasters complained. It seems that every time Baidu's algorithm is updated, our website has to go through a college entrance examination. After a baptism, our website can become a "good website" under Baidu rules. As an seo company, my deepest feeling is that seo is getting harder and harder, the cost of seo is getting higher and higher, and the profit is getting less and less. Seo companies must always understand the rules of Baidu in order to "get what they want". If they can't keep up with the pace, they will face customer complaints and refunds. It is really a famous saying: they are earning money to buy cabbage with the heart of selling X powder.
Then the question comes, since seo has been so difficult to do, what should our seo company do?
1.seo is so difficult to do, should I give up? The answer is definitely no, seo has always been the mainstay of integrated marketing of search engines, and its role and status are unshakable. So seo is definitely one of the businesses we can't give up. You can refine seo in the future, that is, give up "small orders". The so-called "small order" refers to those who are unwilling to invest too much money in seo, and the profit after optimization is not proportional to the actual payment. Seo is a long-term job, which needs to be done and maintained continuously and optimized manually. Its labor cost is destined to be less profitable. If we sign some small orders,
Son, the end result is often losing money. It is better not to make small orders, but to make some big ones, so that the company's profits are at least guaranteed.
2. Develop other distinctive products. We live in the Internet era, especially in the era of big data. How to make our intended customers receive the advertisements we want to show is particularly important. Search engine integrated marketing includes not only seo, but also bidding, classified information marketing, Baidu related products marketing and so on. These are the means we can use. We can't just focus on seo, which will only narrow the road for our company. We should adapt to the development of the times and develop information methods.
3. We are an seo company. Although we are doing seo, we still hope that our customers can achieve results! The effect we are talking about here is not simple keyword ranking, but customers receive calls, consultations and even orders. Customers will continue to cooperate with us only after they have achieved results. However, after tracking the seo customers of our company in recent years, it is really difficult to get a lot of telephone consultation and effective customer information just by doing seo. In fact, the reason here is very simple. What we do is basically corporate websites, and the development space of our own websites is limited, so the keyword rankings we can get are even more limited. Even if we can optimize some big industry words to the home page, it may not bring much traffic, but we give up more small words with traffic.
Then we should develop in the direction of integrated marketing like a search engine, and seize the search citation.
Grasp all the words that can flow and help customers achieve the corresponding results. Although the cost of integrated marketing is higher than that of single seo or other methods, the function of single marketing method is incomparable. Instead of dealing with some customers who are unwilling to invest money, it is better to serve several powerful customers who agree with the network. This is actually a win-win situation. Customers have achieved results, and we have gained a good reputation. Kill two birds with one stone, why not?
How to write the company's vision for the future [4]
20 17 is about to pass. When we bid farewell to the old and welcome the new, we look back on the development course and ups and downs of Jinyu Puhui Company in recent years. We have experienced setbacks, confusion and joy. Today, I want to thank everyone who came with Jinyu Puhui Company. In order to work, many employees voluntarily give up rest, work overtime and even work hard. Jinyu Puhui Company has made such achievements in financial management today, thanks to everyone's joint efforts and struggles. Thank you for your efforts and persistence, and all the staff for their support and trust. Many times, the difficulties and hardships faced by our employees in actual work often exceed our estimation and imagination as leaders. Here, I want to take this opportunity to say to you: "Thank you! You have worked hard! I am proud to have you!
Therefore, entering Jinyu Pratt & Whitney Company does not mean that you are a jade person. Only when you really integrate into the big family of Jinyu Pratt & Whitney, regard this company as your own company, regard the honor and disgrace of Jinyu Pratt & Whitney as your own honor and disgrace, and regard this dream as your own dream, then you are a real jade person. We will, as always, attach importance to talents. Employees are the first capital of an enterprise and the source of strength for its development. "People-oriented" is our unswerving employment policy, and it is the consistent pursuit of Jinyu Puhui Company to strive to improve the material and cultural life quality of employees and realize the value of employees. With the development of the enterprise, Jinyu Puhui Company will create environment and conditions, give full play to the enthusiasm and creativity of employees, and build a broad platform for employees to realize their self-worth; Build interests and value pursuit with employees.
Seek common ground for an enterprise, let employees realize their own life value while fighting for the enterprise, and realize the success of the enterprise and employees.
Jinyu Pratt & Whitney Company is the home of all our golden jade people, and it is the support for every employee to live and work in peace and contentment and realize the value of life. It can be said that the interests of Jinyu Puhui Company are the supreme long-term interests and fundamental interests of every employee. At any time, at any place and under any circumstances, we should focus on the overall situation of the company, unite sincerely and cooperate closely; Loyal dedication, hard work, live up to the mission.
Since its establishment, the company has created profits and taxes for the society and the country through hard work and hard work, and provided first-class advanced products for the market and customers. In the future development, we will, as always, practice this value, integrate into the trend of social development, provide the society with the most cost-effective products, advocate and carry forward advanced corporate culture, maximize economic and social benefits, and create greater wealth for society in making enterprises bigger and stronger.
Work hard and innovate hard to achieve it. We need to create first-class products, first-class brands, first-class benefits, first-class corporate image, first-class development speed, first-class employees, first-class enterprise management and first-class technology to achieve it. All our work should work towards this goal.
20 17 is a brand-new year. Before this year, let each of us enter a state of intense work and stay ahead of our competitors. We need to have a strategic vision for the future. To "challenge the future", we need courage, courage and awareness. We need to strive for self-improvement and progress. We need to study more and increase our knowledge reserves. Need to innovate and constantly break through stereotypes; Need hard work, focus
The goal is implemented in action; Need to respond efficiently and quickly and seize every opportunity to develop yourself; Need to unite, all the people in Jinyu are twisted into a rope, work together with one heart and one mind for the brilliant tomorrow of Jinyu Pratt & Whitney! Challenge the future!
Finally, on behalf of all the staff, I would like to express my warm congratulations on the grand convening of the summary and commendation meeting! Warmly congratulate all employees on their achievements and contributions in 20 17, especially the commended advanced managers and outstanding employees! I would like to extend my Spring Festival condolences to all the employees' families. Thank you!