Choose b2b platform
Choose alexa with a high ranking (preferably within 20,000 in the world), google with a pr value of more than 5, Baidu with a large collection (using site: this search method can find collections, and the home page must be the first on the first page to be normal), and Baidu with a high weight (see the search ranking of some contents of this website in the engine).
B2b platform should match its own products.
Vertical b2b websites try to choose websites belonging to the industry, otherwise it will be unprofessional. Then try to choose a professional commercial search website, such as Baiqi Search, which is aimed at the vast market consumers and can bring customers to the enterprise.
Fill in the enterprise information correctly
After choosing a good website, you can generally register the enterprise website for free, unless it is registered for special product keywords and enterprise names. Generally, try to use the full name of the enterprise, and don't make a mistake. The address should be added to the full name of the enterprise with the address in front, so as to avoid mistakes in contract name and remittance name caused by others' mistakes in future business dealings.
The integrity of enterprise information can improve the ranking in b2b e-commerce platform.
After registration, you should try to fill in complete enterprise information, especially upload and display business license, tax certificate, code certificate, quality inspection report, production approval, production license, various enterprise award certificates, etc. This is a way to improve the corporate image, and it will also give you a good evaluation and website level on the registered b2b e-commerce platform.
Update information every day
Don't send all the product information at once, add a little more every day, design all kinds of information titles and content copy and display appropriate product pictures, and refresh the old information three or four times a day, which is conducive to improving the ranking of information on b2b websites and registering enterprise websites and information in search engines. Note that the title and content of the information should not be completely duplicated with the content published by other b2b websites, at least it should be slightly modified to avoid being judged as duplicate information.
Publish corporate news regularly.
If there is enterprise news or enterprise blog, it is necessary to publish some articles or news related to enterprise products on a regular basis, which can not only make visiting users have a comprehensive understanding of enterprises and products, but also help search engines to judge that enterprise websites often provide new content, which will improve the weight and ranking of websites.
Keyword usage and long tail keyword strategy
In the design of information title, in addition to the complete product name and model, we should also adopt the long tail keyword information strategy.