In the initial stage, try to choose products with quality assurance and price advantage or a certain field for specialization. It is good enough to make a product or a certain field bigger and stronger. Diversified development is a problem to be considered after growing up. Blind pursuit of diversified development will only accelerate the decline of small and medium-sized enterprises.
Second, the website should be as concise, elegant and professional as possible to maximize the user experience.
Users are king, and everyone knows that user experience plays a decisive role in the development of the website. A website with good user experience can not only win the favor of search engines, but also bring a group of loyal customers to the website.
The layout of the website should be neat and clear, the color matching should be reasonable, and the navigation and links should be easy to use and clear at a glance. Never let customers get lost in your website. At the same time, it is best for the website to show professionalism and strength. Pay more attention to every detail of the website from the user's point of view to maximize the user experience.
Third, advertising should be placed on the right platform, and advertising production must be attractive.
There are three main advertising channels. First, online advertising refers to advertisements on some portal websites and industry websites, which are basically displayed in the form of photo advertisements, text advertisements and dynamic advertisements. Second, bidding ranking is to put keyword bidding ranking advertisements on mainstream search engines such as Baidu and Google, all of which are displayed in the form of words; Third, advertising alliance, such as Baidu Alliance Advertising and Ali Mama, are basically displayed in the form of pictures and words. Enterprises should choose the platform where the target audience groups are concentrated according to their own actual situation, so as to maximize the accuracy of advertising, reduce advertising costs and maximize benefits.
Fourth, improve the consultation transaction rate and the transaction of each order, and improve the customer return rate.
There are more and more enterprises doing e-commerce, and the competition is becoming more and more fierce. Maximizing the consulting transaction rate, increasing the transaction volume of each order and constantly transforming new customers into old ones are the simplest and lowest-cost methods to improve performance.
Fifth, logistics and documentary.
Logistics has always been an important reason to limit the development of small and medium-sized e-commerce product websites. Most small and medium-sized e-commerce enterprises are relatively passive in logistics, especially those that need cash on delivery. Long delivery time and poor express service will often make customers complain, and sometimes they will refuse to deliver because the delivery is too slow. There are still many areas that can't deliver goods because cash on delivery can't cover them. Moreover, the courier fee and handling fee in the collection are very high. For most enterprises, it is impossible to build their own logistics like JD.COM! It is believed that with the development of domestic e-commerce, the improvement of the logistics system should be completed in a short time. So the domestic logistics environment is like this for the time being, and I may not be able to change it at present. What I can do is to improve the service quality of each customer as much as possible, keep up with each sales order and avoid rejection to the maximum extent.