1. Group and background: Nuojia: Nuojia Real Estate is a subsidiary of Hehe Zhiyuan Group and a company invested by 58 Group. Nuojia focuses on providing real estate services through e-commerce live broadcast mode, especially for young buyers, using online live broadcast and interactive forms to provide real estate information and purchase experience.
Shell: branch holding company originated from chain home network and evolved from chain home upgrade. Now it has become an independent and open real estate trading platform. Behind the shell, there is capital support such as Tencent. Not only chain brands, but also many other intermediary brands access the shell platform by joining, and * * * abide by the ACN joint housing sales rules.
2. Business model and service features: Nuojia: As an e-commerce live broadcast platform, Nuojia pays more attention to innovative digital marketing methods, with Internet technology and live broadcast scenarios as the core, so that buyers can obtain housing information more conveniently and complete the transaction process, which is more in line with the consumption habits of modern young people.
Shell: Ke Holdings Inc is an online and offline comprehensive real estate brokerage service platform, which not only provides information release, display and transaction matching services, but also integrates a large number of intermediary resources through unified business standards and service processes to realize real estate * * * sharing and cross-brand joint sale.