The positioning of the two websites is roughly the same. The crowd is roughly the same. But there are many differences because of the entrepreneurs themselves.
Mushroom Street: Learn more about e-commerce
The product and architecture layout is longer, and the strategy and product changes are more flexible.
However, it seems that the overall positioning and development strategy are a bit vacillating, the target population seems to be not very clear or wide, and there are too many things to do and not enough focus.
Beauty said: I know more about entrepreneurship and the target group is very focused.
Some product designs are thoughtful (such as "online shopping", "clothing selection", "reputable shops" and "group buying" are very useful for non-deep users) and very practical.
However, the understanding of e-commerce is insufficient, the experience of interacting with consumers is insufficient, and the operational ability is insufficient. I feel a little living in a small circle, without jumping out of the influence of that small group of seed users.
Finally, say a few more words:
1, not optimistic about the pure consumption sharing community.
. People don't stay in a place where they talk about consumption all day (it is estimated that many people will say that I don't understand shopaholics and women. As I said before, the SNS life cycle of the game is not long, and many people say that I don't understand players. The demand of the community is full, starting from pure consumption, with consumption as the main content, but it has to be embellished gradually.
3. Within half a year, we will see that almost all e-commerce companies are willing to pay and contribute, and try to get users to contribute high-quality sharing and comments. In all the websites they often go to, the places they often stay. Social business sharing website, spring is coming. However, these websites should be able to go abroad, for example, to communicate with websites such as Weibo, so you won't feel the bloom flowers in China.
Some people say that Taobao will attach great importance to sharing this year, and these websites are worried. On the contrary, I think: the more attention Taobao pays, the more interesting these websites will be. Because Taobao attaches importance to and promotes the process of this matter, it is helping them cultivate users' habits, not helping them.
5. Supplement: The tendency of B is getting heavier and heavier, and Taobao can no longer meet the needs of pure C2C users, especially when people are "rich" and have some idle transfer needs.